1 of 2

Hypothesis statement

[Change] leads to [outcome] for [target audience] because of [reasoning].

Changes

  • Solution A
  • Solution B
  • Solution C
  • Solution D

Results

What was the outcome of your work?

Further action

  • Idea for further work A
  • Idea for further work B

TEMPLATE

2 of 2

Hypothesis statement

Optimising the online quoting process will lead to a 10% increase in quote conversion for new users because it will reduce friction.

Changes

  • Visual condition guide for sellers
  • Clarifying copy throughout the quote journey
  • Surfacing information about expected accessories
  • Unique selling point strip along quote journey

Results

18% increase in new seller quotes completed and 36% increase in supply value.

Further action

  • Bring visual condition guide out of modal and onto quote page
  • Checklist of expected accessories with dynamic pricing

EXAMPLE