2 of 8

Methodology

The method of primary data collection was in-depth interviews:
15 with representatives of profit-oriented MSMEs and 15 with social entrepreneurs.
Criteria for selecting respondents:
Type of enterprise (profit-oriented / social enterprise);
Geographical location (macro-regions).�

3 of 8

Social Entrepreneurs

Macro-region	№	Area.	Field of activity
Western macro-region	1	Lviv	Educational children's centre and social centre for adults with disabilities
	2	Lviv	A social workshop for cabinet furniture made of wood, where veterans and rehabilitators from alcohol and drug addiction work
	3	Khmelnytsky	Tourism
Central macro-region	4	Poltava	Inclusive enterprise, profits go to sports development
	5	Cherkassy	A social enterprise focused on helping women
	6	Vinnytsia	Sports medicine and rehabilitation
Southern macro-region	7	Mykolaiv	Artspace for people affected by war
	8	Odesa	Educational services for children with disabilities
	9	Odesa	Sushi delivery where IDPs and pensioners work
Northern macro-region	10	Sumy	Legal advice for people in need
	11	Kyiv	A woodcraft workshop that supports an inclusive bakery
	12	Kyiv	A bakery employing people with mental disabilities
Eastern macro-region	13	Donetsk	A coffee shop that donates 60% of its profits to a support centre for veterans and their families
	14	Zaporizhzhia	Charity shop
	15	Kharkiv	Production of accessories, decor and tableware from recycled materials

MSMEs

Macro-region	№	Area.	Field of activity
Western macro-region	1	Khmelnytsky	Cosmetics production and craft soap making
	2	Lviv	Wholesale trade and transport activities
	3	Lviv	Production of sweets
Central macro-region	4	Vinnytsia	Production and sale of military and tactical equipment
	5	Vinnytsia	Production and supply of electrical equipment
	6	Poltava	Travel services
Southern macro-region	7	Odesa	Hotel and restaurant business
	8	Odesa	Wholesale trade (construction materials)
	9	Odesa	Catering and food delivery service
Northern macro-region	10	Kyiv	Art coaching, neurography
	11	Kyiv	Software Development Management
	12	Kyiv	IT
Eastern macro-region	13	Dnipro	Trade (orthopaedic footwear)
	14	Zaporizhzhia	IT
	15	Kharkiv	IT

4 of 8

Key challenges MSMEs face

The location has a negative impact on business - Eastern macro-region
The location has a neutral impact on business - Northern and Southern macro-regions
Location has a positive impact on business - Western and Central macro-regions
Staff shortages
Loss of customers/markets
Decreased demand for goods/services
Decreased purchasing power of customers
The psychological state of employees and a decrease in their ability to work

5 of 8

MSMEs responding to war-related challenges

6 of 8

Key challenges social enterprises face

All interviewed social enterprises in all regions of Ukraine experience a negative impact of the war
Power cuts
Loss of target audience
Lack of preferences and benefits
Psychological state of employees

7 of 8

LOOKING INTO THE FUTURE

HOW PEACE FOR BUSINESS MAY LOOK LIKE
The Ukrainian economy faces a high risk that wartime damage will lead to a deep and long-lasting division between the Eastern and Southern regions, on the one hand, and the rest of the country, on the other
Many men returning from the war may face physical injuries, PTSD, or difficulties adapting to civilian life
Women, who have taken on caregiving responsibilities during the war, will need tailored support to return to the labour market.
WHAT BUSINESS CAN DO FOR PEACE

8 of 8

THANK YOU

Dvornichenko, D., Baetens, F., Kopytsia, I. (2024). RE: BUILDING UKRAINE FOR ALL: Recommendations for Ukraine Recovery Conference 2025. University of Oxford.
daryna.Dvornichenko@politics.ox.ac.uk

1 of 8