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Editorial Strategy

The following schedule is over and above standard print-to-digital content (ie. on-sale schedule).

All content to be discussed/relayed to digital

PRINT TEAM

*5 stories a week: 1 per writer (Bree, Harriet, Sammy, Fran, Sal)

*Stories include: op eds, zeitgeist pieces, interviews, culture wrap-ups, beauty stories, fashion/sponsored editorial

*1 x op ed, first person or zeitgeist stories a week (alternate between Bree, Harriet, Mel and Nicky - 1 a month)

2 to 3 posts a week (videos, interviews. posts)

Manager: Bree and/or Harriet

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1 to 2 posts a day

Manager: Emily Gittany

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SITE

Instagram

Tik Tok

Pinterest

Facebook

Leave posts to digital team

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EDM/affiliate

* 1 video a week: �Emily and/or Jordan

* 1 x “What I’m loving this week” entry by Naomi, Jordan, Emily, Sally, Fran and Nicky (anyone welcome!) - every Thursday afternoon to send to Maddy Hockey

Manager: Jordan and/or Emily

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1 to 2 posts a day

Manager: TK

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(Ideas from team sent to Harriet every morning)

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Company Confidential

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Editorial Strategy

The following schedule is over and above standard print-to-digital content (ie. on-sale schedule)

SOCIAL

VIDEO

ONLINE/EDM

“What I’m loving this month”: affiliate story

* 1 to 2 ideas a day: IG, Pin

* “The Buy”

*“Come with me”: TT/IGR (as events happen)

*BTS on shoots (when happen)

* “This week I want…” :TT/IGR fortnightly

“What I’m loving this month”: affiliate story

  • 1 to 2 Pins a day
  • “Three ways with…” – weekly on IG
  • * “The Buy”

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  • “Come with me”: TT/IGR (as events happen)
  • “101 ways with…”: IGR, TT – weekly
  • BTS on shoots

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  • 1 to 2 ideas a day: IG, Pinterest
  • “The Buy”

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  • 1 to 2 ideas a day: IG, Pin
  • “The Buy”

* 1 to 2 ideas a day: IG, Pin

  • Book club (repackaged from mag or from Harriet)
  • Interview snippets: TT/IGR

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*“Come with me”: TT/IGR (as events happen)

*BTS on shoots (as happens)

* “This week I want…” :TT/IGR fortnightly

  • 1 to 2 ideas a day: IG, Pin
  • Interview snippets: TT/IGR
  • “Come with me”: TT/IGR (as events happen)
  • Culture Vulture: “What I’m watching/reading/doing”
  • “We need to talk about…”
  • Interview snippets: TT/IGR

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  • “Come with me”: TT/IGR (as events happen)
  • “Tried & tested” (as sold)
  • Beauty Buzz: what I’m loving this week – TT/IGR

* 1 to 2 ideas a day: IG, Pin

* “The Buy”

NAOMI SMITH

JORDAN BOORMAN

EMILY GITTANY

SALLY HUNWICK

FRAN HARTLEY

BREE PLAYER

HARRIET SIMS

“What I’m loving this month”: affiliate story

“What I’m loving this month”: affiliate story

  • “Come with me”: TT/IGR (as events happen)
  • “Tried & tested” (as sold)
  • Beauty Buzz: what I’m loving this week – TT/IGR
  • ”My beauty hack”

“What I’m loving this month”: affiliate story

Opinion piece: fortnightly (commissioned or in-house)

Opinion piece: fortnightly (commissioned or in-house)

  • “Come with me”: TT/IGR (as events happen)
  • Culture Vulture: “What I’m watching/reading/doing”
  • “We need to talk about…”
  • Interview snippets: TT/IGR

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Company Confidential

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Editorial Strategy

The following schedule is over and above standard print-to-digital content (ie. on-sale schedule)

SOCIAL

VIDEO

ONLINE/EDM

“What I’m loving this month”: affiliate story

* 1 to 2 ideas a day: IG, Pin

  • “Come with me”: TT/IGR (as events happen)
  • BTS on shoots (when happen)
  • Interview snippets: TT/IGR (as happen)

“What I’m loving this month”: affiliate story (LIFESTYLE)

  • 1 to 3 IG tiles a day: design

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  • 2 videos a �week

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  • 1 to 2 tiles a day: design

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  • BTS on shoots (as happens)
  • 1 to 2 ideas a day: IG, Pin
  • Photo of the week

SAMMY STEWART

ROBYN FAY-PERKINS

LESLEY JHOTY

JUANITA FIELDS

MEL GAUDRON

Opinion piece: monthly

  • Design banners on website: as requested

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  • Design banners on website: as requested

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  • Trend video: one a week (beauty or fashion or celebrity style)

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  • 2 posts a day scheduled via Sprout

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NICKY BRIGER

Opinion piece: monthly

Editor’s Letter: monthly

  • “Come with me”: TT/IGR (as events happen)
  • BTS on shoots (as happen)
  • Interview snippets: TT/IGR (as happen)

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  • 1 to 2 ideas a day
  • Help drive design with art team

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Company Confidential