Tesla: The Road to Glory
Austin Lindsey, Carmine Buffa, John Latzer, Benjamin Jorg
OUTLINE
MISSION + VISION
Mission: To accelerate the world’s transition to sustainable energy
Vision: Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles
Do we agree?
Kinda
Improvements
Car -> Energy
Sustainable Society
COMPETITIVE ADVANTAGES – Primary Activities
Inbound Logistics: Vertical Integration
Operations: Gigafactories > 75% Automated
Outbound Logistics: Company-Owned Showrooms
Marketing: $0 in Marketing
Services: Self-Driving, Software Updates, Battery Charger Network
COMPETITIVE ADVANTAGES – Support Activities
Technology: Optimus & Overall Innovation
Procurement: “The factory is the product”
Human Resources: Top Hires (Graduates + AI Day)
Generic Strategy: Differentiation (Blue Ocean)
INTERNATIONAL TRADE STRATEGY
CHINA
CHINA
UNITED KINGDOM
MARKET SELECTION MATRIX
Data
RANKING
AVERAGE
FINAL
RESULTS
REFERENCES
10 November 2022 · Byron Mathioudakis. “How Many Electric Cars Are There in Australia?” CarsGuide, https://www.carsguide.com.au/ev/advice/how-many-electric-cars-are-there-in-australia-83262.
AbigailJHess. “The 10 Most Attractive Employers for Engineering Students.” CNBC, CNBC, 7 June 2019, https://www.cnbc.com/2019/06/06/the-10-most-attractive-employers-for-engineering-students.html.
“All Countries Compared for Transport > Road > Motor Vehicles per 1000 People.” NationMaster.com, NationMaster, https://www.nationmaster.com/country-info/stats/Transport/Road/Motor-vehicles-per-1000-people.
“Environmental Performance Index.” EPI, 2022, https://epi.yale.edu/epi-results/2022/component/epi.
Evan SymonEvan V. Symon is the Senior Editor for the California Globe. Prior to the Globe. “Fremont Tesla Factory Named Most Efficient Auto Factory in North America.” California Globe, 3 Apr. 2022, https://californiaglobe.com/articles/fremont-tesla-factory-named-most-efficient-auto-factory-in-north-america/.
Facebook.com/seth.weintraub. “Tesla Adds Executive Rear Seat Option Aimed at Chinese Market.” Electrek, 14 Jan. 2015, https://electrek.co/2015/01/12/tesla-adds-executive-rear-seat-option-aimed-at-chinese-market/.
Fortuna, ByCarolyn. “Tesla's 5 Biggest Competitive Advantages.” CleanTechnica, 16 July 2020, https://cleantechnica.com/2020/07/16/teslas-5-biggest-competitive-advantages/.
Google Trends, Google, https://trends.google.com/trends.
Joshua S. HillJoshua S. Hill is a Melbourne-based journalist who has been writing about climate change. “Norway's Stunning New EV Numbers: 84% of New Car Sales in January All Electric.” The Driven, 3 Feb. 2022, https://thedriven.io/2022/02/03/norways-stunning-new-ev-numbers-84-of-new-car-sales-in-january-all-electric/.
“Mexico Leads the Electric Car Sales Market in Latin America.” The Yucatan Times, 25 Feb. 2022, https://www.theyucatantimes.com/2022/02/mexico-leads-the-electric-car-sales-market-in-latin-america/.
Ponders, Gunther. “How Did Tesla Go International?” Medium, Medium, 27 Jan. 2021, https://medium.com/@gunt_er/how-did-tesla-go-international-2ac33e2c61df.
Sales of New Energy Vehicles in December 2021 - China Association of Automobile Manufacturers(CAAM), http://en.caam.org.cn/Index/show/catid/54/id/1656.html.
Bob Sorokanich. “Tesla model S now offers “executive” rear seating” 5 Feb. 2015, https://www.caranddriver.com/news/a15358075/tesla-model-s-now-offers-executive-rear-seating/
Brett Williams. “Tesla unveils a brand new dual-charging port for Chinese vehicles”, 16 Oct. 207, https://mashable.com/article/tesla-dual-gb-charge-port-china