NATIONAL PARK WEEK
Media Toolkit | Spring 2018
TABLE OF CONTENTS
Overview
National Park Week Assets
Evergreen Assets
Appendix
OVERVIEW
OVERVIEW
OVERVIEW
PARK STARS
Superstars abound in our national parks! No matter your passion or interest, there’s a star that will inspire you to find your park. In honor of National Park Week 2018, we invite you to explore our fascinating park stars.
Love gazing up at a dark sky and exploring epic rivers & trails? Geek out over geological features and surprising wildlife sightings? Want to meet a ranger or volunteer whose commitment makes you see stars in your eyes?
If so, parks are for YOU!
Park stars will be our theme for National Park Week and the #FindYourPark Twitter Chat.
This toolkit equips you with the assets you need to engage your community in the National Park Week celebration and to help you showcase some of the amazing stars found in the National Park System.
DATES TO KNOW
April 19
Twitter Chat
April 21
Fee-free Day�John Muir Birthday�National Junior Ranger Day�Volunteer Day
April 22
Earth Day
April 28
Military Recognition Day
April 29
Park Prescription Day
OVERVIEW
OVERVIEW
z
Cover Photos
NPW Video*
Infographic*
Travel Ideas
Fee-Free Day
Twitter Chat
Travel Ideas
PSAs
Owner’s Guides
Travel Ideas
LEAD-UP TO PARK WEEK
NATIONAL PARK WEEK
MONTH-LONG
OVERVIEW
OVERVIEW
HASHTAGS
To help the discoverability of content shared during National Park Week, we encourage you to incorporate in the following hashtags. Using them allows the park community to find and further amplify your posts.
#FindYourPark
and
#EncuentraTuParque
HANDLES
NATIONAL PARK SERVICE
Facebook: @NationalParkService
Twitter: @natlparkservice
Instagram: @nationalparkservice
NATIONAL PARK FOUNDATION
Facebook: @nationalpark
Twitter: @GoParks
Instagram: @GoParks
OVERVIEW
NATIONAL PARK WEEK
ASSETS
FEE-FREE DAY
PURPOSE
To invite people to take advantage of the fee-free day and kick off National Park Week
TIMING
Any time during the week of April 16
FACEBOOK COPY
National Park Week 2018 kicks off with a fee-free day at all national parks this Saturday, April 21! We’re excited to join the @National Park Foundation <TAG> in inviting you to #FindYourPark/#EncuentraTuParque! Where will you go to celebrate? http://prks.org/2ExLAjA
TWITTER COPY
Mark your calendars for April 21 – a fee-free day at all @NatlParkService sites to kick off National Park Week! @GoParks can help you #FindYourPark and celebrate: http://prks.org/2ExLAjA. #EncuentraTuParque
IMAGE FILES
Standard Facebook Photo Share (.jpg)
Standard Twitter Photo Share (.jpg)
ASSETS
PRESS RELEASE
PURPOSE
To share ideas on how the public can take advantage of the National Park Week celebration
TIMING
Any time during the month of April, leading up to NPW
FACEBOOK COPY
In honor of National Park Week, our friends at the @National Park Foundation <TAG> shared these great tips to help you #FindYourPark! Be sure to check them out and then join them in supporting the incredible places protected by the @National Park Service <TAG>: https://prks.org/2q3sFrd. #EncuentraTuParque
TWITTER COPY
National Park Week is just around the corner! Need ideas on how to celebrate? @GoParks has you covered: https://prks.org/2q3sFrd. #FindYourPark #EncuentraTuParque
IMAGE FILES
ASSETS
TWITTER CHAT (SAVE-THE-DATE)
PURPOSE
To invite our communities to join the chat, celebrate �National Park Week, and share resources
TIMING
Any time during the week of April 16
FACEBOOK COPY
Want to maximize your National Park Week experience? Join the @National Park Service <TAG> and the @National Park Foundation <TAG> for an exciting #FindYourPark Twitter chat on April 19 at 1 pm EST! #EncuentraTuParque
TWITTER COPY
Get ready to celebrate National Park Week by joining the #FindYourPark Twitter chat with the @NatlParkService & @GoParks on April 19 at 1pm EST! #EncuentraTuParque
IMAGE FILES
Save-the-Date Image for Facebook (.jpg)
Save-the-Date Image for Twitter (.jpg)
ASSETS
TWITTER CHAT (DAY OF)
PURPOSE
To invite our communities to join the chat, celebrate �National Park Week, and share resources
TIMING
On April 19 before the Twitter Chat
FACEBOOK COPY
Don’t miss the fun! Join the @National Park Service <TAG> and @National Park Foundation <TAG> for a #FindYourPark Twitter chat today at 1 pm EST! They’ll be sharing some tips and ideas for making the most of National Park Week 2018! #EncuentraTuParque
TWITTER COPY
Today’s the day! The @NatlParkService & @GoParks are hosting an exciting #FindYourPark Twitter chat at 1 pm EST in honor of National Park Week. Join in! #EncuentraTuParque
IMAGE FILES
ASSETS
EVERGREEN
ASSETS
OWNER’S GUIDES
PURPOSE
To share guides filled with ideas on where you can #FindYourPark during National Park Week
FACEBOOK COPY
Get some unique ideas on where to #FindYourPark during National Park Week (or any time!) in these awesome guides from the @National Park Foundation <TAG>. Which one will you download first? #EncuentraTuParque
TWITTER COPY
National park #RoadTrips? Perfect parks for recharging? These #free @GoParks guides will help you #FindYourPark during National Park Week! http://prks.org/2GlSgSD | #EncuentraTuParque
IMAGE FILE
ASSETS
FIND YOUR PARK AFTER DARK
PURPOSE
To showcase the unexpected places where you can #FindYourPark and enjoy park stars
TIMING
Any time during the week of April 16
FACEBOOK COPY
Have you ever heard the saying “half the park is after dark?” You can #FindYourPark after the sun goes down in @National Park Service <TAG> sites like these. Get some ideas from the @National Park Foundation <TAG> here: https://prks.org/2J8gn9D. #EncuentraTuParque
TWITTER COPY
#DYK you can #FindYourPark after dark during National Park Week at these amazing @NatlParkService sites? More from @GoParks: https://prks.org/2J8gn9D. #EncuentraTuParque
IMAGE FILES
ASSETS
ASTROPHOTOGRAPHY
PURPOSE
To showcase the breadth of places where you can #FindYourPark and photograph park stars
TIMING
Any time during the week of April 16
FACEBOOK COPY
National parks offer visitors an opportunity to gaze upon something that gives unquestionable perspective. Learn how to capture the memory when you #FindYourPark: http://prks.org/2Cu5H0B. #EncuentraTuParque
TWITTER COPY
Want to know how to capture the extraordinary memory? Read these tips and give them a try when you #FindYourPark during National Park Week: http://prks.org/2Cu5H0B. #EncuentraTuParque
IMAGE FILES
ASSETS
HAPPY B-DAY, JOHN MUIR
PURPOSE
To celebrate the conservationist’s life and legacy
TIMING
On the anniversary of John Muir’s birthday (April 21)
FACEBOOK COPY
Fitting that we celebrate the birthday of John Muir, one of America’s greatest conservationists, during National Park Week! Which of these Muir quotes makes you want to get out and #FindYourPark? https://prks.org/2JcT2nd #EncuentraTuParque
TWITTER COPY
Happy birthday, John Muir! His legacy inspires us to partner w/@GoParks to protect #NationalParks. Which of these beautiful quotes inspires you to #FindYourPark? https://prks.org/2JcT2nd | #EncuentraTuParque #WeAreParks
IMAGE FILES
ASSETS
FIND YOUR PARK
PURPOSE
To showcase the breadth of places where you can #FindYourPark in the National Park System
TIMING
Any time during the week of April 16
FACEBOOK COPY
If you could spend National Park Week in any of the 417 national parks, where would you go? What would you do? #EncuentraTuParque
TWITTER COPY
The first step to making the most of National Park Week is figuring out where to #FindYourPark! @GoParks and @NatlParkService are here to help: http://prks.org/2CtWq8o. #EncuentraTuParque
ASSETS
APPENDIX
ASSET INDEX
Cover Photos
National Park Week
Facebook Photo | Twitter | Flier
Fee-Free Day
Twitter Chat: Save the Date
Twitter Chat: Day-of
APPENDIX
THANK YOU!