Dard ko jad se mitaye

Sharechat

Grabbing 46M+ views for #DardKoJaddSeMitao with 16.88% lift in Communication recall

Campaign Preview

Problem

Omnigel is often referred to as the Laal Tube in regional markets. Most are not aware of the key ingredient - Diclofenac which brings instant pain relief.

Approach

For our TG, regional short-platform stood out as a high affinity and hence we selected Sharechat & Moj to position Omnigel as the ultimate solution for users to relieve themselves of bodily pains right from the root while highlighting its benefits.

Solution

Influencer activation on Moj and creating short-form content via Creator Ads and Interactive web cards on Sharechat.

BLS Results