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Julian Pinilla, Kylie Johnson, Rachel Lescano, Madison Andrews, Rachael Kauffman

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Our Strategy

To bring people together by increasing student awareness through the engagement of Habitat of Humanity Restore.

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Current Situation Assessment

What we found during research

    • Students don't consider Restore when shopping for their home furniture Why?

What appeals to students:

    • Great deals for students
    • Cause marketing and affordable furniture

Students aren’t aware

      • No real social media strategy
      • No connection to the large Habitat for Humanity

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UF Habitat Chapter

  • Currently does not volunteer with ReStore
  • Reach out to the chapter to create a strong connection with students
  • Incentive to volunteer: discount
  • Create emotional tie to the effort
  • Collaborate to create joint community effort

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Building Awareness On Campus

  • Tabling Couching
  • UF Habitat members to volunteer to pass out flyers & explain cause
  • How do you feel when you help someone?
    • Brush with Kindness

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Student Awareness

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Store Layout

  • Students don’t know that the ReStore sells clothes- Place them closer to the front of the store
  • Structured store layout would help shoppers have an easier shopping experience

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Alligator Campaign

Ads in the Independent Florida Alligator

  • Summer: Ads ran in papers passed out at preview to promote buying
  • End of Fall semester: Ads ran in Local Living Guide - targeting both students and locals to donate instead of throwing out

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Print Ads

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Social Media

  • Facebook, Instagram and Twitter sponsored ads
  • Themes:
    • Fun facts - shows contributions w/ numbers and stats
    • Show people - volunteers and families testimonials and end result
    • Photos of furniture to promote sales
  • Hashtag: #ShareMyStory
  • Cohesive Handles

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Facebook

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Instagram

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Twitter

Recommendations

  • Use hashtags more often, including our hashtag campaign (#ShareMyStory)
  • Be interactive with followers and respond in a timely manner
  • Post often and consistently about new arrivals with prices
  • Promote other social media platforms

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Website

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Website

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Thank you