Unique approaches to creating thematic images to enhance professional development sites

Nargas Oskui (Manager / IT Consultant)

in partnership with

Pam Farmer (Director, Organizational Development & Training)

February 5, 2010

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& Human Resources

What we are talking about today�

Storytelling through the use of picture metaphors

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Metaphors: fanciful representations of an idea.

Examples

• NEO banner - http://odt.uoregon.edu/neo/
• ODT banner - http://odt.uoregon.edu/
• Proposed HR banner

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�Two elements necessary when telling stories using metaphors

1) Is it figurative? — NOT literal

2) Can it expand metaphorically? —

Can you create a story with the image(s)

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Website banner development

Purpose

• Picture collages to serve as visual story defining what goes on in that site
• Used to tap into the multiple learning styles of people accessing this site

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Creating the picture story

• Create themes to describe the work of the department
• Use the themes to identify pictures

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Questions to identify themes

• Consider the work you do for [department].
• Think of the different elements of your assigned functional area in [department].
• Do you have a picture of what that looks like.
• Now narrow that scope of that picture to focus on the services your are consistently asked to provide.
• What words or phrases describe that service?

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Turning themes into pictures

What pictures depict the themes

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Focus on the desired outcome:

Creating a fanciful and engaging story that depicts the service your unit provides

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New Employee Orientation - banner formation

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NEO section 1: About the UO

• Comprehensive research university

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• With international presence

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NEO section 2: Getting started

• Navigate a new work experience

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• Find the answers to your questions

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NEO section 3: Benefits &� 4 – Work support services

a helping hand supporting

the ducks

scan and identify work

support services

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NEO section 5: Work-life balance� resources

promoting sustainability in environmental practices

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ODT banner formation

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Dynamic Graphics: Getting started

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“Push” technologies: �Learning Events Countdown

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Hosted eLearning Integration

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ODT Services

Colorful, dynamic, appealing

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Work Resources - Inspirational

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Contact module – dynamic, colorful, depicts partnerships

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Metaphoric Learning

Fanciful thinking that meets multiple

learning styles

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The sky’s the limit…

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http://odt.uoregon.edu/neo/

http://odt.uoregon.edu/

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