JTBD Forces
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Habits - Comfort of the current situation
Anxieties - Objections to change
Pushes - Problem with the current situation
Pulls - Attraction of the new solution
Interviewee:
The four forces is based on the work of Bob Moesta. This version is created by Jonas Van Poucke of ProductMicrobe and licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
Struggles
Trade-offs