Usage Scenarios
MAD9034
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UX Design Process
Usage Scenarios
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Experience and explore possible solutions
Scenarios
Definition and Goals
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Scenarios are short stories that provide context behind why a specific user group represented by a persona use your product and how this persona is planning to accomplish a key task.
Goals
Ideation is NOT design-by-committee.
Scenarios
Personas and Usage Scenarios
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PERSONA
SCENARIO
Scenarios
Example
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Scenarios
Example
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Scenarios | Use Cases | User Stories
Measure and Analysis
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Use Cases
Very similar to scenarios, expressed from a system’s perspective
User Stories
Sequences of actions and events that lead to an outcome.�Written from the user’s perspective.
Simple in structure, short and testable - one task per story
Bridge between users, designers and developers
Defined during development, before or at the beginning of each sprint
Commonly used in Agile development process
Part of detailed product requirements
Goal of an action > trigger event that starts a process > each step required
Written in the form of an actor or user, performing an action, followed by the expected system response
Scenarios
Narrative that describes the user’s motivation and environment/context.
Lots of detail, often represented as storyboards or written in narrative form
at the beginning of a project
Human-centered anchors to guide design and development
User Stories and Scenarios
Both from a user’s perspective
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As Cynthia, the grandparent, I want to have a straightforward way to add the items from the wish list to the shopping list, so that I can purchase the gifts for my family.
Scenario
User Story
Scenarios
Why might we use scenarios?
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To answer these questions:
Scenarios
Types of Scenarios
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Scenarios
Types of Scenarios
Focus only on what the user wants to do
Used to define information architecture and content
Used to create usability testing scenarios�
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Scenarios
Types of Scenarios
Cynthia is traveling to see her family for Christmas and she wants to get her shopping done early.
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Who
Why using the app?
What are the goals?
Scenarios
Types of Scenarios
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Scenarios
Types of Scenarios
If it is easy and safe enough, they would like to use the computer to notify the Social Security Administration of their move. However, they are somewhat nervous about doing a task like this by computer. They never used computers in their jobs. However, their son, Steve, gave them a computer last year, set it up for them, and showed them how to use email and go to websites. They have never been to the Social Security Administration's website, so they don't know how it is organized. Also, they are reluctant to give out personal information online, so they want to know how safe it is to tell the agency about their new address this way.
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Who
Why using the app?
What are the goals?
Additional details
Scenarios
Types of Scenarios
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Scenarios
Types of Scenarios
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Scenarios
Usage
Scenarios are critical for:
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Scenarios
Usage
Scenarios are critical for:
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Scenarios
Usage
Scenarios are critical for:
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Scenarios
Dos and Don’ts
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DON’T
Marty clicks on the username input field then types his name. He then clicks on the password input field and enters his password. Marty clicks on the login button.
DO
Marty signs into the product.
Scenarios
Best practices
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Scenarios
Best practices
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Scenarios and Storyboards
Narrative versus comic strip style
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Scenarios
Major project: Week 3 of 9
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Scenarios
Assignment Recap
A hypothetical key usage scenario to understand how your primary persona may interact with your app. "What are some of the things my user will try to accomplish with my app?"
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Scenarios
Assignment mark criteria
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Today, in class
Steps
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Brainstorm possible usage scenarios (10-15 mins) | What are some of the things my user will try to accomplish with my app? Choose 1 key scenario to work on |
Open the scenario template (Figma) (5 mins) | Fill in name, photo and goal |
Summary (10-15 mins) | In paragraph form, describe how the persona’s characteristics led to a specific event or trigger, where they found themselves with a specific goal, which led them to your site or product |
Steps (10-15 mins) | In point form, step-by-step, how the goal is achieved |
Context of use (10-15 mins) | In paragraph form, the actual conditions where the scenario occurs |
Step 1: Brainstorm Usage Scenarios
10-15 minutes
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Step 2: Open Template
5 minutes
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Step 3: Fill in the Details
10-15 minutes each section
In paragraph form, describe how the persona’s characteristics led to a specific event or trigger, where they found themselves with a specific goal, which led them to your site or product
In paragraph form, the actual conditions where the scenario occurs
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Coming up
Information Architecture
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Mandatory
Submit your scenario assignment