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BRANDING�TRADITIONS & Lagniappe

An inside look at LSU

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BRANDING�

Clarify

What it looks like at LSU

Playing your part

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BRANDING IS PRESENTING

  • VALUES

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  • TONE

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  • QUALITY

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BRANDING INCREASES

  • VISIBILITY

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  • LOYALTY

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  • EMOTIONAL CONNECTION

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BRANDING TEAM

  • 1 Full time Sports Information

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  • 1 Part Time Student Designers
  • 4 Part Time Student Videographers
  • 4 Part Time Student Photographers

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BRANDING RESOURCES

  • Branding Guidelines

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  • Basecamp

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  • PhotoShelter

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BRANDING & OPERATIONS

  • Media Meetings
  • Social Media
  • Media Days
  • Travel Squad
  • Itinerary
  • Meet Schedule
  • Facility Updates
  • Records
  • Roster
  • Events
  • Recruiting
  • Visit Flow
  • Rental Cars
  • Itineraries
  • Printed Info
  • Name Tags
  • Photo Shoots
  • Backdrops
  • Fun & Food
  • Music & Media
  • Traveling
  • A-Z Plan
  • Matching
  • NCAA gear
  • Ask athletes
  • Returns $
  • Staff too
  • Dirty Shoes
  • Team area
  • Wrapped Bus

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BRANDING & OPERATIONS

Everyone & everything effects branding recruiting.

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BRANDING CHALLENGES

  • MINIMAL STAFF

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  • MINIMAL TIME

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  • MINIMAL BUDGET

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BRANDING TAKEAWAYS

  • AUTHENTICITY

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  • CONSISTENCY

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  • START WITH WHY

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BRANDING TAKEAWAYS

“At the end

of the day…”

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BRANDING & YOU

  • ASSISTANT AD OF OPS
  • DIRECTOR OF OPS
  • COORDINATOR OF OPS
  • SPECIAL ASSISTANT OF OPS
  • ADMIN ASSISTANT OF OPS
  • GRAD ASSISTANT OF OPS

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TRADITIONS�

Alumni Connection

Crawfish Boil

Banquet

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TRADITIONS

  • Recognition Games
  • Social Media
  • Other Programs
  • Alumni Weekend

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TRADITIONS

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TRADITIONS

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Lagniappe�

Travel

Annual

Week

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Lagniappe

  • Questions?

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THANK YOU�Thank you Thank you

andypdl@lsu.edu