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Financial Modeling for Startups

Adham Elsawy

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My Background

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+10 Years Experience in Finance in MENA

Executive MBA from Georgia State University, USA

Finance Manager Walaplus, KSA

Consultant for Business Growth & Finance Strategy for Scalable CFO, UAE

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Startup Scaling component

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People

Strategy

Execution

Cash

Happy

Revenue / Growth

Profit / Time

Oxygen / Options

SUCCESS

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Importance of Financial Modeling

Making informed business decisions

Reading your Business timeline

Securing funding

& managing cash flow

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Understanding Financial Models

Purpose

Which will draw your timeline , picture your strategy and keep your objectives aligned

Types of Models

3 Statements, Valuation Model, Budgeting

Special Purpose model (Pricing, Costing, etc)

Cash Burn Rate Importance

How can it affect my Business

5

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Cash Burn Rate

6

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Key Components

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All above are mandatory to have and there is some special requirements for your industry :

  1. Market analysis
  2. People Forecasting & Team Structure
  3. Revenue Model & Pricing
  4. Valuations, DCF and comparable businesses
  5. Graphs and dashboards
  6. Unit economics

Scenario Analysis

Cash Flow Statement

Balance Sheet

Income Statement

Assumptions

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Best Practices

Continuous Improvement

continuous updates and improvements to the model as the startup grows

Using Excel Efficiently

using Excel functions, formatting, and error-checking tools

Accuracy and Consistency

accuracy, consistency, and transparency in building a model.

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Prepare your supported Reports �like “SALES FORECAST”

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3-YEAR SALES SUMMARY

YR1

YR2

YR3

Total Sales

£300,000

£400,000

£500,000

Average % Commission

12%

12%

12%

NET PROFIT

£36,000

£48,000

£60,000

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REQUIRED FUNDING

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DEBT INVESTOR

£XXXXX

BANK

£XXXXX

OWNER EQUITY

£XXXXX

DEBT INVESTMENT

£XXXXX

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Q&A

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THANK YOU!

Adham Elsawy

Acc_Adham_Elsawy@hotmail.com

+966 552178982