The
2023
Directors
Creative
Cases
Exactly. We are an independent 12-year-old Moscow-based creative agency. A good one.
It’s called The Directors cause we have no room for junior account executives or senior creative interns. Every team unit has enough skills and unique experience to become a director on his own. Yay.
The Directors?
fields of expertise
JULIA EVDOKIMCHIK
Owner & CEO
Creative and Strategic Director
Creative team management, strategic work
IMAGINE
director
board of Directors
ANNA TUIBAEVA
Patner
Account Director
�Account team management, new business, financial management
ASAP
director
DR.DIESEL �Photo&video shooting
DR.DIESEL �Product Key Visuals, OOH, DOOH, banners, SM materials
BURGER KING �New product pack design
BURGER KING
�Product Key Visuals, OOH, banners,
SM materials
BURGER KING
Telegram stickers
AMSTEL Natur ��Key Visuals, OOH + DOOH
Slogan
AMSTEL Natur �Promo Stickers
Kaspersky �Creative Concept
Key Visuals
Slogans
Kaspersky �Merch
Kaspersky �Creative Idea
Design & Illustration
Copywriting
Urban Vibes �Creative Photography Concept
Creative Supervising
Emolium �Creative Concept
Key Visuals
Slogan
Komlivit FRV �Creative Idea�Script
Slogan
Lactacyd �Script
Lanson
Champaign
Key Visual
Slogan
Digital
2020
JIM BEAM�National Promo
Strategy
Creative Idea �Website Design
2020�MARCH, 8
SLOGAN�KEY VISUAL
CHECK-IN COUNTER
DESIGN
2020�‘HOME BAR’
�360 digital campaign
and new Spritz Aperitivo launch
2019 �BRAND IDEA
�and SM content production �for 27 countries of Central �and Eastern Europe
CHARACTER REQUIRED
Salute to �the Character!
2019
CORNY �BRAND �PLATFORM
Creative Idea �Key Visual�Slogan
Visual Identity
Digital Video Content
BELKACAR IS ONE OF THE BIGGEST CAR SHARING SERVICES IN RUSSIA
Our mutual goal was to create an emotional connection with the audience through online videos.
Click to video:
BELKABLACK �IS A PREMIUM �CAR SHARING LINE
Stories get more sophisticated.
> Kids
> Dream
Click to video:
COCA-COLA�‘Listen to your summer’
Digital-campaign
& music celebrities:
Mumiy Troll, L’One,
Quest Pistols Show
1ST IN RUSSIA
ANIMATED
AUDIO-
STICKERS
ON VIBER
VK STICKERS
spreaded by chat-bot
SOCIAL MEDIA CONTENT
DIGITAL CONTENT
2018 �SPRITE WATERMELON-CUCUMBER
& KHLEB
SPRITE CUCUMBER
DIGITAL CAMPAIGN
2017
STICKERS �AND COOL GIFS SPREADED BY CHAT BOT ON VKONTAKTE
1.8M
VK STICKERS WERE�GIVEN AWAY FOR �ONLY 5 HOURS
EYE-CATCHING TRENDY AND BRIGHT CONTENT
T-SHIRTS
FOR FACES&LACES
2013–2016
SPRITE SOUND
MUSIC PLATFORM
FUZETEA Key Visuals
THE GARDEN BUS �CONCEPT
Fusion of urban �and nature:
Bus and Tea Room
FUSION BOAT CONCEPT
Fusion of urban and nature: �boat with a real forest onboard.
First Try �with Semper
Happy �Mother’s Day
Good Mom
Doesn’t Cook
SEMPER PROJECTS AND VIDEOS
Visual Concept
for Instagram
Campaign Creative �Idea and Design
HR Campaign
Airport Brand Zone
Spirits
Jim Beam �Pop-up Bar Branding
Jim Beam Pickup �Truck Branding
Jim Beam �Creative Palettes
Jim Beam �Creative Palette
Jim Beam �Offline Activation witn Brand Zone and Digital Screens
Jim Beam�Christmas Trade Promo
AUCHENTOSHAN �2019 Brand Platform �
Auchentoshan KV 2018
Auchentoshan POS Materials
MAKER’S MARK�Branded Bar Zone
Concept�Design
MAKER’S MARK�Branded Bar Zone
Animated
Menu
Branded
Cup
The Famous Grouse
Merch
Sauza Tequila �Brand Platform and POSM
Pyat Ozer Vodka �Campaign Key Visual
Digital Video Content
SIBBITTER� �Brand Platform Brand Identity �POSM
Visual identity
> click to watch video
Brand development
Hon Gil Don Bar �Visual Concept
and POSM
2, Serafimovicha st.,
Moscow, Russia
D