Social Media Campaign
Twitter Facebook
Columbia Business School Assignment 10.8 - Jose Serrano
Index:
Instagram, Twitter, Facebook presently focusing on the summer (seasonality of products)
Going Forward FALL - VIDEO more engaging Instagram, Twitter, Facebook strategies Conclusion
Instagram social media posts:
Twitter social media post
Twitter social media post
Facebook social media post
NEW Instagram social media post
Periodic or thematic Content Timely
Evergreen and Relevant Localized Social engagement
NEW Twitter social media post
total engagement --> trending and interactive
Phone video engagement
Listening capturing and tracking things relevant to the company
NEW Facebook social media post
Seasonality strategy going forward
Different content before the actual shifting of seasonal campaign (content sporadic) digital agency timeline flow
Product video is most engaging
Observation & Conclusion
Integration with the rest of the message strategy is visible
Continue with seasonality strategy, content is authentic, Evergreen and Relevant, Evergreen Interactive, Trending and Interactive content
While some post (sporadic content)have nothing to do with some content at times MESSAGE is the same across all platforms
VIDEO is necessary across all platforms, more engaging, always creating VIDEO content (TikTok), text(news), image Trending - Sprout company marketing mix opportunity Must have a very bullet proof Social Media Policy
ROI = depends on the objetive of the campaign
Thank You