Official Website

www.airindia.com || www.goindigo.in || www.akasaair.com

All three airlines allow you to freely explore flights, routes, fares, and services without logging in.�Login is only required when booking a ticket, managing bookings, or accessing membership/loyalty benefits.

Instagram

Air India:5,200 posts 642K followers 39 following�IndiGo:3,694 posts 1.5M followers 10 following�Akasa Air: 826 posts 158K followers 2 following

LinkedIn

Air India Limited : 463K followers 10K+ employees�IndiGo (InterGlobe Aviation Ltd) :895K followers 10K+ employees�Akasa Air: 243K followers 1K-5K employees

YouTube

Air India Official:123K subscribers 377 videos�IndiGo 6E: .21M subscribers 781 videos�Akasa Air: 9.17K subscribers 137 videos

Facebook

Air India : 763K followers 661K likes�IndiGo :2.7M followers 2.2M likes�Akasa Air :16K followers 19K likes

Product

Air India

IndiGo

Akasa Air

Product Offerings

Domestic, international, regional; Economy, Premium Economy, Business, First-class

(select routes)

Domestic & expanding international flights; cargo via CarGo.Economy IndiGo Business (extra legroom, meals included).

Low-cost domestic flights; Economy & Flexi fares (add-ons like baggage, seat, meals)

Business Model

Full-service airline post-Vistara merger; network expansion, mixed-cabin offerings

�Ultra low-cost with add-ons; now also offering Business Class cabins

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Low-cost carrier with ancillary revenue (Flexi services) Economy, Flexi Premium (paid extras included)

Target Customers (age, gender, location)

Age 25–60, premium/business travelers with global connectivity

�Age 18–55, all genders, value-conscious travelers across India

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Age 18–45, budget-conscious flyers in metro & Tier‑2/3 cities

Product

Air India

IndiGo

Akasa Air

USP

Full-service international network; premium cabins from Vistara integration; global alliances & fleet diversity

India’s most punctual LCC (OTP 71–88%), fastest-growing fleet, added business class option

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Modern B737-MAX fleet, top OTP (#1 in Nov 2023), bundled Flexi benefits

Price

₹7–20 K (Economy); ₹35–70 K (Business); First-class higher

₹3–10 K (Economy); intl. business ₹30–70 K

Economy ₹3–10 K; Flexi fares + ~₹95 support bundle

How does this brand build trust?

Tata-backed safety overhaul—engaging with DGCA post-crash and building ₹500 crore AI-171 victims' trust fund CEO-customer letters outlining enhanced safety steps, preventive inspections and backup aircraft

Strong digital transparency (WhatsApp check-in, Plan B, COVID‑era safety campaigns etc.) Influencer marketing and consistent customer-centric campaigns (“Lean, Clean, Flying Machine”)

It Offers Blue Ribbon Bags insurance (₹95) with compensation up to ₹19,000 per bag after 96 hours delay, Operates a new Boeing 737 MAX lineup and proactively complies with DGCA safety audits on rudder systems .

Selling Channels

www.airindia.com, app, travel agents, airport ticketing counters

www.goindigo.in, app, OTAs, airport counters

www.akasaair.com, app, OTAs, airport counters