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member

engagement

CALIFORNIA OPTOMETRIC ASSOCIATION

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what to

consider

are we providing opportunities for engagement?

how are things changing?

how do we define

engagement?

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activity engagement

    • who attended
    • who volunteered
    • who opened an email or visited a website
    • who liked or shared
    • who used/bought something

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touchpoint engagement

    • who responded
    • who helped
    • who offered resources
    • who is relied upon by leadership
    • who coordinated

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transactions

participation

relationship

loyalty

and

and

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a way forward

how actively do members use the information, education, and networking resources we provide?

how likely are members to turn to us when a challenge arises?

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what we know

members have more options than ever

participation is still critical information

loyal members see us as a true partner

we need to solve members' problems