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Company

Date

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Hey, I’m Kyle. I help startups raise capital. Learn more at thegrant.co

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Contents (delete this slide for your actual pitch)

  • Company purpose
  • Problem
  • Solution
  • Why Now
  • Market Size
  • Competition
  • Product
  • Business Model
  • Team
  • Financials

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Highlights

  • Put the bottomline up front (BLUF). Why should they listen to your pitch? Use the Pyramid Principle

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  • Traction:
    • If you are past the idea stage put your traction here: how many sales, YoY growth rate, major customers
  • Previous experience:
    • If you previously built and exited your company or have deep sector experience put that here.

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Company Purpose

Define the Company in a single declarative sentence.

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Problem

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Describe the pain of the customer

How does the customer solve this problem today?

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Solution

How does your company make the customer’s life better

Where does your product physically sit

Use cases

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Why now?

What is the historical evolution of your category.

Define recent trends that have suddenly made your innovative possible

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Market Size

Calculate Total Addressable Market (TAM,Top down), Segmented Addressable Market (SAM, bottom up) and Share Of Market (SOM, percentage of SAM)

TAM SAM SOM

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Competition

Competitors and competitive advantage, often as a 2x2 matrix

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Product

Form factor, functionality, development roadmap

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Business Model

Revenue model, Lifetime value, Account size, Pricing, Sales and distribution, Customer/pipeline list

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Team

Founders, management and advisors

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Financials

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Cash flow

Cap table

The deal

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Hey, I hope that was helpful. If you need help raising capital let me know.

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I’m Kyle. I help startups raise capital. Learn more at thegrant.co or email me at info@thegrant.co.

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