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Company

Date

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Hey, I’m Kyle. I help startups raise capital. Learn more at thegrant.co

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Contents (delete this slide for your actual pitch)

  1. Company purpose
  2. Problem
  3. Solution
  4. Why Now
  5. Market Size
  6. Competition
  7. Product
  8. Business Model
  9. Team
  10. Financials

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Highlights

  • Put the bottomline up front (BLUF). Why should they listen to your pitch? Use the Pyramid Principle

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  • Traction:
    • If you are past the idea stage put your traction here: how many sales, YoY growth rate, major customers
  • Previous experience:
    • If you previously built and exited your company or have deep sector experience put that here.

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Company Purpose

Define the Company in a single declarative sentence.

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Problem

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Describe the pain of the customer

How does the customer solve this problem today?

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Solution

How does your company make the customer’s life better

Where does your product physically sit

Use cases

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Why now?

What is the historical evolution of your category.

Define recent trends that have suddenly made your innovative possible

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Market Size

Calculate Total Addressable Market (TAM,Top down), Segmented Addressable Market (SAM, bottom up) and Share Of Market (SOM, percentage of SAM)

TAM SAM SOM

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Competition

Competitors and competitive advantage, often as a 2x2 matrix

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Product

Form factor, functionality, development roadmap

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Business Model

Revenue model, Lifetime value, Account size, Pricing, Sales and distribution, Customer/pipeline list

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Team

Founders, management and advisors

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Financials

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Cash flow

Cap table

The deal

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Hey, I hope that was helpful. If you need help raising capital let me know.

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I’m Kyle. I help startups raise capital. Learn more at thegrant.co or email me at info@thegrant.co.

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