Pretty Pet

By Sage Connor

Our Goal is to deliver pet care directly to our customers

Pretty Pet strives to bring convenient pet grooming directly to your home.

Pros of grooming your animal at home

• Don’t have to worry about driving to the groomers.
• You can watch your dog when it gets groomed.
• You can wait in your house.
• Your animal will not be with other animals unless they belong to you.

Why this logo?

I chose this logo because we want it to look sleek. I selected all black so it would be easy for customers to see on any color background. I used silhouettes of animals because it is a grooming business. The paws are in a circle around the logo because most animals that are groomed have paws. I used the bold text with all caps because I want it to stand out.

Pretty Pet’s menu

Pretty Pet offers four packages:

• The basic package is for the necessities of a common household pet for $45.
• The premium package is for common household pets that need a little bit extra for $65.
• The exotic pets basic package is the necessities of an exotic pet for $55.
• The exotic pets premium is for exoitic pets that are special and you want to have a little bit extra for $75.

Pretty Pet’s truck

I chose the blue color scheme on the truck because I wanted the truck to represent water. I put the logo on the truck to advertise my business. We want people who see this truck to remember it, think about how nice it is, and schedule an appointment for their pet.

Our slogan

Pretty Pet’s slogan is supposed to show how Pretty Pet will groom your pet to perfection, making it look even prettier than before. This is related to our services because our goal is to have your pet leave looking even better than when it came in. We think that this will help our customers remember how much better their animal will look after it was groomed at Pretty Pet.

“We make your pet prettier”

Elements of design in our logo

• Emphasis I made the dog, cat and bunny bigger so it stands out.
• Contrast The black on white makes all of the parts of the logo stand out.
• Unity I made all of the components black to make a sense of unity through out the logo.

You see these elements in my truck. Emphasis because the name is bigger than the slogan because it is more important. Contrast with the black letters on the light blue background. Unity with most of the truck being blue.

This enhances the visual appeal of our brand because it makes our brand look clean and stand out.

Our prices

• We believe that our prices are fair because we are responsible for what happens to your pet while they are in our care. We also have to account for the responsibilities of taking care of a live animal and its unpredictability.

• Our pricing model is that a grooming package starts a $55 and an upgrade is $10. We add $10 on to the price of any animal that is classified as an exotic.

• Compared to our top competitor, Aussie Pet Mobile, we are $15 dollars cheaper. They also only groom dogs and cats.

• You can reduce the price by joining our loyalty program, with $5 off your first four scheduled grooming. You can also earn points, and get emailed reminders to groom your pet.

About our business

We are one of the very few groomers in Texas to offer grooming to exotic pets.

We aim to make the grooming eperience pleasant for your pets so they will enjoy every groom with us.

We have a convenience factor of 9/10.

We aim to provide quick and positive service for you and your pet.

We get involved in our community by hosting a local get together once a year with the community where Pretty Pets staff and volunteers help groom the local strays.

Thank you for your time

Schedule your appointment now!

https://docs.google.com/forms/d/e/1FAIpQLSdu5H1yCUSF7-tQv5Z-9e6EBV1ICI33Lw8WDKZ7parUw7-mnQ/viewform?usp=sf_link

First time customers get 10% off, just write down first time customer in the special requests part of the form!

Please ask your questions now.

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