@JasonLevinthal Jason@jskis.com JSKIS.COM
1985
1995
1995
1985
1995
1995
1960-70’s
Angled parking lots
Remaining fun terrain
1993
SNOWBOARD PARK
“Snowboarders just
get in the way!”
1995. . . Skiing needs a future
1995
Spring 1995
Spring 1995
Summer 1995
Summer 1995
Summer 1995
Winter 1995-96
Summer 1995
Spring 1996
SIA, first tradeshow
Spring 1996
Spring 1996
Fall 1996
Winter 1997
Summer 1997
Winter 1996-97
SIA tradeshow
Winter 1997-98
Summer 1997
Summer 1997
Winter 1997-98
Winter 1997-98
Winter 1998
Winter 1998-99
Winter 1998/99
Spring 1999
$300,000 owed banks
$40,000 owed credit cards
$20,000 owed mom
1999
(bank account $1,500)
Spring 1999
Spring 1999
Winter 1999/00
Winter 2001/02
Winter 1999 & 2001
RAN OUT OF MONEY AGAIN!!!
Tiny Budget...
Exploit competitor’s strengths…
as weaknesses!
THINK DIFFERENT!
They have best pros
Winter 2005/06
We will have best local heros
Winter 2005/06
We will own digital media
They own traditional media
Favorite ski company?
55.6% Salomon
35.8% Rossignol
35.4% K2
26.6% Line
21.6% Dynastar
13.3% Atomic
14.1% Volkl
9.6% Head
5.2% Nordica
3.5% Volant
3.1% Fischer
1.6% Kneissel
1.1% Elan
Winter 2001/02
HIT THE
GLASS CEILING
SUMMER 2006
FALL 2006
BEST OPERATIONS
BEST MANUFACTURING
BEST DELIVERY
BEST PRICING
#5 �US ski
company
Purchase
different
Is better
WHAT’S NEXT?
POSITIONING�IS�EVERYTHING
Limited Skis
by Jason Levinthal
Sold Direct
Respected Surfboard Shapers
Experience = quality
“Surfboard shaper” of skiing
350,000 skis sold, 20 years experience
1) Designed By Jason Levinthal
Innovative & quality product
1) Designed By Jason Levinthal
2) Limited Edition Skis
Collaborate with Artists
Collaborate with Athletes
Collaborate with Customers
Collaborate with Customers
Collaborate with Customers
$300
$150
2016
2015
2017
$50
3) Sold Direct
$600
$600
BRAND $100
+ SHOP $300
= $400 profit
3) Sold Direct
Marketing
Expect the unexpected
NO ONE NEEDS MORE
OF THE SAME THING.
@JasonLevinthal Jason@jskis.com JSKIS.COM