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GROUP MEMBERS:

Ankit Agarwal

Amey Tiwary

Deepak Parwal

Kanha Kasera

Manish Kashwani

Sadaf Annis

Shristi Heliwal

Karvann

- vasudhaiva kutumbakam

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Company profile

Retail concept

Key challenges

Pentagon and Triangle model

EBITDA and balance sheet

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Our Agenda

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About company

NAME : Karvann
TAGELINE: vasudhaiva kutumbakam
RETAIL FORMAT – e-tailing
SECTOR- Lifestyle and Retail
PRODUCT – Traditional clothing, accessories and home furnishing
POSITIONING- connecting culture with quality goods
USP - original quality, value, service and guarantee which gives complete satisfaction
AREA SERVED – India
WEBSITE: www.karvanncollection.com
COMPETITORS – Fabindia , Manyavar, Craftsvilla

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Retail Concept

TARGET GROUP:

Age: 18 – 55 years
SEC: A,B & C
People who wear and purchase traditional clothes

	2019-20	2020-21	2012-22
RANGE	NARROW	MEDIUM	MEDIUM
ASSORTMENT	HIGH	HIGH	HIGH
WOMEN	42%	43%	44%
MEN	38%	35%	31%
KIDS AND TEENS	15%	12%	10%
ACCESSORIES	5%	10%	9%
HOME FURNISHING	0%	0%	6%

MERCHANDISE MIX:

KARVANN

ORDER

RESELLER

SHIP TO KARVANN PACKING CENTER

PACKAGING

SHIP TO CUSTOMER

BUYER

PLACE ORDER

BUSINESS MODEL:

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Key Challenges

Gaining customer trust
Touch and feel
High lead time
High range and narrow assortment
Technical glitches
Creating Awareness

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Pentagon Model

Place:

Size: Virtual space (online retail outlet)
Location: India, Bangladesh & Canada

Product:

Range: Traditional apparels, footwear & accessories.
Assortment: Deep assortment of men wear, women wear, kids wear, accessories & home furnishing.
Style & Fashion: Traditional apparels for every occasion and festivals. Exclusive designs introduced bi-monthly.
Merchandise Intensity – Extremely Low (Drop Shipping & On Demand Sourcing model)

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People:

Service: Good & Responsive customer service
Knowledge: Skilful person to manage the marketing and promotion of the website. Feedback to employees to improve performance. Efficient person who can negotiate with the vendors to get quality products at best price
Climate: No questions asked to customers on the return or exchange of goods. Employees are encouraged to participate in company activities to make the company a success.

Value:

Price: Priced its products at the same level or even lower than its competitors.
Quality: High quality & contemporary designs

Communication:

Positional: Premium quality traditional products at affordable prices. (VFM)
Promotional: “Festival of Delights” during all the festivals celebrated across India. Sign up your account and get 10% off on the 1^st order. Refer your friends and get Rs. 200/- off.

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Triangle Model

Systems: Strict quality control procedures to the entire supply chain. Software package ‘TALLY ERP ’ for POS and inventory management. Decentralized buying

Logistics: Blue-dart and FedEx Services

Suppliers: Sourcing merchandise from 250 vendors all across India where most of them are exporters from Kolkata, Delhi, Mumbai & Bengaluru.

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EBITDA: (per month)

PARTICULAR	2018-19	2019-20	2020-21
Revenue	400,000	500,000	600,000
Retained Margin (%)	30%	30%	30%
Retained margin	120,000	150,000	180,000
Opex	175,000	185,000	195,000
EBITDA	(55,000)	(35,000)	(15,000)
EBITDA (%)	(13.75%)	(7%)	(2.5%)

PARTICULAR	AMOUNT (per month)
	2018-19	2019-20	2020-21
Salary :
Website developer	25000	25000	25000
Customer service officer	15000	15000	15000
Logistic Manager	15000	15000	15000
Accountant	15000	15000	15000
Marketing head	15000	15000	15000
Rent	35000	38000	40000
Travel and administration	25000	27000	30000
Maintenance	10000	12000	15000
Electricity& other expenses	20000	23000	25000
Total	175000	185000	195000

Opex

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LIABILITY	2019	2020	2021	ASSET	2019	2020	2021
Capital	(160000)	(61,000)	73400	Fixed assets (3 computers + furniture)	180000	165,000	150000
Trade payables	280,000	350,000	420000	Inventory	-	-	-
Term Loan	660,000	606,000	546600	Trade receivables	400,000	500,000	600000
				Cash	50,000	50,000	50000
				Bank	150,000	180,000	240000
Total	780,000	895,000	1,040,000	Total	780,000	895,000	1,040,000

Forecasted balance sheet for first 3 years of business

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THANK YOU