1 of 1

Strategy: Capitalize on the Barbie craze by targeting Gen-Z movie-going audiences, by running the campaign in sync with the release of the movie

Objective: To create buzz for their new FWD section and increase awareness of their photo-search feature

Execution:

​

• This campaign was ran across Movie theatres and Malls in India

​

• The Campaign was executed during Prime time based on footfall.

​

• A QR Code was displayed on DOOH screens as a CTA for viewers to explore Myntras new FWD catalogue.

E-Com brand leverages latest trend by promoting new Gen-Z section on DOOH Screens

Results -

1.7M Audience Reach

No of Screens-

90