Case study: Virtual tour of Wedding venue
Pravaswini Singh
The product:
The Super Venue app is useful for booking any venues at your desired location. The venue may be of different category as for Wedding or meeting. It is useful for customer to search venue without visiting and it saves their time. Can choose venue with better price comparison
Project overview
Project duration:
October 2022 to December 2022( Individual)
Preview of selected polished designs.
The problem:
Building a venue aap to book for wedding or any events with out visiting the venue,so that the customer can save time.
Project overview
The goal:
We are creating a new app which will help people to search and book a wedding venue. We need the core user experience; searching and booking a wedding venue is easy to be filled out by users.
My role:
Product Designer (Research, Visual Design, User Testing,UX researcher)
Project overview
Responsibilities:
Conducting interviews, paper and digital wire framing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on design.
Understanding
the user
User research: summary
I conducted basic research consisting of interviews and created empathy maps to connect with users and their needs. The main group of users identified by the search are adults who do not have time to research, compare and book venues.
This group of users confirmed initial suspicions about venue users, but research also revealed that weather isn't the only factor limiting potential bookings. Time, accessibility and lack of information are the three main weaknesses.
User research: pain points
Budget
Getting a wedding venue within the budget is a stressful task.
Organizing
Organizing everything at a place is a difficult task. Some or the other things gets missed out.
Time
Working adults are too busy to spend significant time searching and touring event venues during the workday.
Lack of Information
Event venue websites typically require individuals to call during the workday to inquire more information about a space.
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Persona: Name
Problem statement:
Riya is busy working women who need easy process of venue booking as she don't get time for visiting venue
User journey map
Image of user journey map
Mapping Riya’s user journey revealed how helpful it would be for users to have a dedicated Super Venue App.
Starting
the design
Paper wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that each pain point was addressed before starting digital wireframes.
Digital wireframes
I included versions of the Home Screen. After reviewing each one, I decided to combine a few elements to create a home screen that prioritized quick and easy searching
Suggested venue is given on the home page for better access
Serching venue at desired location name
Digital wireframes
I included versions of the Venue Details Screen. I decided to combine a few elements to a venue details screen that prioritized a virtual tour option and clear information architecture.
Virtual 3d tour option is given
Callender option is given to schedule
Low-fidelity prototype
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research. The screens showcase the primary user flow, searching and booking a venue.
Usability study: findings
Write a short introduction to the usability studies you conducted and your findings.
Round 1 findings
User find benefit using image rather than icons
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User confused on exploring venue from home page
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Round 2 findings
Menue option needs to be more specific
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Users want the categories of venue to choose easily
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Users want to see the availability dates and the Location.
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Users are confused how To find nearby venues
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Refining
the design
Mockups
Venue ratings, and availability are mentioned in the suggested venue
Image of selected screen before usability study
Before usability study
After usability study
Image of selected screen after usability study
Mockups
Menu options are edited for better accessibility of venue type
Before usability study
After usability study
Mockups
High-fidelity�prototype
The final high fidelity prototype presented clear user flow for searching a venue to booking. It also meet user needs.
Accessibility considerations
Used icons to help make navigation easier
Used detailed imagery for venues to help user to better choose the venue
Included virtual touring option
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Going forward
Takeaways
Impact:
The app makes users feel like Venue is really thinking about how to meet their needs.
What I learned:
I learnt the importance of usability study they provide direction while designing a app to fullfill the user needs in best way.
Next steps
I would conduct another round of usability studies to validate whether the pain points that users experienced have been properly addressed.
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Conduct more user research to determine any additional areas to improve..
Insert a few sentences summarizing the �next steps you would take with this project and why.
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Let’s connect!
Insert a few sentences summarizing the next steps you would take with this project and why. Feel free to organize next steps in a bullet point list.
Thank you for your time reviewing my work on the Super Venue app.
Thank you!