SKUT (Solusi kulit)

Go-to-Market / Sustainability Proposal

SKUT Identity

• Team ID : C22-PS098
• Member :
• (ML) M2391F2949 - Adrianus Charlie Hadirria Agelsadewa - Universitas Sanata Dharma
• (ML) M7391F2950 - Albert Ricky Setiawan - Universitas Sanata Dharma
• (MD) A2009F0905 - Chandra Wijaya - Universitas Gunadarma
• (MD) A2009F0925 - Muhammad Abiyyu - Universitas Gunadarma
• (CC) C7010F1145 - Abdul Malik Karim Amrulloh - Universitas Indonesia
• (CC) C2010F1110 - Seno Aji Wicaksono - Universitas Indonesia

Backgrounder Facts

Backgrounder

We form first impressions from faces despite warnings not to do so. Moreover, there is considerable agreement in our impressions, which carry significant social outcomes. Appearance matters because some facial qualities are so useful in guiding adaptive behavior that even a trace of those qualities can create an impression. Research shows that people judge attractive-looking people as having positive personality traits, such as sociability, friendliness, poise, warmth, and good adjustment. There is, however, little actual correlation between personality traits and physical attractiveness.

People also tend to think that attractive-looking people are more competent. Because of this bias, attractive people tend to get better jobs and higher salaries.

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Intro of your capstone project

Why your capstone project is built in the first place?

Our product want to be problem solver for facial skin disease that can be accessed easily and user friendly

What are the advantages of your capstone project?

By using our product, user can detect and know about their facial skin disease. After that, user got some education from this SKUT, such as the definition, the cause, how to curing and prevent that disease. After that, user got some product recommendation product that suitable to their disease and user can set their daily plan to curing their disease. Our daily plan treatment will gave the user some daily reminders and tips and trick/to do list for that day. Not only that, SKUT gave user some fun-fact or trivia about skin, and come with dictionary that contains information about facial skin disease that our app classify.

Screenshot APP

Target Market or Personas

Why your target market needs your solution?

Purpose-driven

Appearance matters because some facial qualities are so useful in guiding adaptive behavior that even a trace of those qualities can create an impression.

Government reasoning

Build a healthy community and

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Data-driven

�Research shows that people judge attractive-looking people as having positive personality traits, such as sociability, friendliness, poise, warmth, and good adjustment.

Stakeholders related and benefitted from your solutions

• Growing new trend that depends to our product
• Build a healthy community

Comparison to similar services/apps

Garnier Skin-Coach

Garnier Skin-Coach is an web-based AI from L'Oréal that can be system recommendation for user. This system give user recommendation about skin treatment based on the 6 main attribute of the skin.

What do we want to improve?

1. Detect facial skin disease, not only for main skin attribute
2. App-based product
3. Improving UI and UX design
4. Make user more easily to detect, educate, curing and prevent their facial disease using our app that provide daily routine, beauty tips, product recommendation and skin care routine
5. User experience

Roadmap

Commercial Value

• Make people easier to know about their facial disease and provide them the solution by using ur app

Business Opportunities

• Provide space for product recommendation ads
• Provide Marketplace for skin product
• Affiliated Marketing

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Tackling bigger problems in the future

• Improve our dataset and our feature, especially not only for disease detection, but also provide beauty target by user preference

Demand & Supplies

• Product recommendation
• Affiliated Marketing

Technology Advantages

• Machine Learning help to classify their facial skin disease
• Give them daily routine reminder for treatment
• Provide Marketplace

Science Breakthroughs

• Convolutional Neural Network

Benefits for long-term

• People more confident and more easily do whatever they want because using our product

Indirect effect

• Build a healthy habbit community

Your Possible Pilot/Trial on the next 6 months

Actual local (Indonesia) implementation of the project you’ve done - for the next six months

Budgeting

Timeline

Roles

Project Milestones for 2022

(to end of year)

Budgeting - 1 - USD 5k / IDR 70m

Budgeting - 2 - USD 10k / IDR 140m

Sustainability

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Affiliated Marketing : 30M

Ads : 50M

Provide API (proyek): 10 M

Grants (hibah): 20 M

Subscription: 20 M

Soft Loan (pinjaman): 30 M

1. Ads
2. Affiliated marketing
3. Subscription

Sources of Income

Efficiency Priority

Based on the 5k/10k USD Budgeting, expectations are

Expected Runway: 6 months

Expected Headcount: 10 people

Assets*: - 1 patent/copyright

- 5000 data(image,document, etc) for improvement and research

- 10 inventory (device, cloud, tool, app etc)

Expected Runway:1 years

Expected Headcount: 17 people

Market Positioning: Quality and differentiation

Assets*: - 100-200 knowledge / trained persons

- 10000 data

- 10 expertises

5K Funding

10K Funding