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4 Key Analysis Points

By: Benjamin Newlon

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Revenue Streams

  • Possible Revenue Streams:
    • Shows
      • Consider booking agents
    • House Shows
      • Great way to “make a name” for yourself
    • Recordings
    • Merchandise
      • Outsourcing production

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Revenue Streams

  • Our data base has revenue for startups around $100,000 - $600,000
    • These numbers could be skewed by bigger record labels
  • According to ziprecruiter touring musicians make between $12,000-$100,000

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Talking Point

DO NOT get caught up in the exact numbers

Take the general story the statement illustrates

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Marketing Strategies

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Marketing Strategy

  • Go over the 8 steps of the marketing strategy:
    • Go
    • Perform
    • Develop
    • Set
    • Define
    • Marketing
    • Review
  • Consider the 4 Ps of the Marketing Mix

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Marketing Strategy

Research your customer segment and their buying behaviors

Then Create your value proposition

    • Financial fit your value proposition to your customer segment

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Branding

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Branding

  • Five levels of Branding:
    • No Brand Land
    • Leaky Brand
    • Average Joe Brand
    • Iconic Brand
    • Cult Brand

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Branding

  • 7 Ways to Create a Customer for Life:
    • Differentiation
    • Courage
    • Fun
    • Listening
    • Tribal Imperative
    • Openness & Inclusive
    • Personal Freedom

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What Expenses can you expect

  • Agent fees & Opportunity Cost
  • Show fees
  • Recording Fees
    • Is your record label deal all inclusive?
    • Are you Self Producing
  • Outsourcing Merchandising
  • Living with Sunk Cost
  • Salaries

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  • Outsourcing Merchandising
  • Living with Sunk Cost
  • Salaries

What Expenses can you expect

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COVID Impact Report

  • Pre/post covid employment
  • pre/post monthly sales

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