Challenge #2
What kind of local content would you like to see that is not currently being offered and in what format or experience?
Team 2-F: Modern Reel | Professor Richard Filley, TMC110 Class, Arizona State University
Delivering Local News Through Geo-location
Emma Mester Artist, GIT
Sheku S. Sillah Organizer, TEM
Liam Anderson Innovator, GIT
Christian Chee Director, TEM
Nick Pauls Researcher, IT
Relevant Content
to Millennials
Politics
High School Sports
Business
University News
Live Clips
Irrelevant to Millennials
Filler Stories
Trivial Banter
Older Presenters
Organization & Content
Utilize Your Location
Turn on your location services to receive better, local news!
Do you let your phone know where you are? Just use:
City, State, or Zip
Social Media
Snapchat
News on Social
Media
Social media and millennials
Cluttered and unreliable
Unwanted Stories
ABC Apps
1. Statista. (n.d.). App stores: number of apps in leading app stores 2016. Retrieved March 13, 2017, from https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
Sports, Entertainment, News
Understanding the customer
Over 2 million available apps on Android and iPhone
Where To Present
the Content
Use existing social media apps and sites that millions of millennials access every day
Use stories and feeds to present the content, these are much more accessible than individual apps
Don’t make your viewers find you, find your viewers!
From Us and Others:
We want young newscasters to present relevant news that isn’t full of useless filler
Get the newscasters out from behind a desk
We want to see reliable local news on social media that we already use
Here is a short video that shows what some other millennials think about local news: https://youtu.be/NcN9dKkV35I
Reevaluating Content
LIAM
Why?
The Medium:
acebook
1
1. Statistic from pewinternet.org
-Mark Zuckerberg
“The bottom line is: we take misinformation seriously. Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We've been working on this problem for a long time and we take this responsibility seriously. We've made significant progress, but there is more work to be done.”
Partnering with
Access to 1 Billion viewers
Economic cost of independent app
ABC accessibility
ABC solves 2 major Facebook problems
-Fake news & ad space
Prototype
Smooth and keeps the same Facebook appearance
Added Local ABC button
Arrow signifies drop down menu to view all topics
LINK: https://www.youtube.com/watch?v=qlRNyXy5owM&feature=youtu.be