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Google Data Studio is

more than just another

reporting platform.

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What’s so special about

Google Data Studio?

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Math!

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Let’s start with a

few examples.

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Perhaps your clients are very casual with their UTM tags.

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Or, build revenue reporting

into a non-ecommerce site.

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How many times do your

leads go into a CRM?

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How often are you able to

look into that CRM and see

what closed and for how much?

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Even if you could, can you roll

that back up into your Google Analytics data?

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Example:

Property Management Company

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“What percentage of people who book a viewing using your online form rent an apartment?”

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24% over the last year.

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“What’s the average value of a rental unit per month?”

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$1200/month

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“What’s the average

tenant stay?”

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27.6 months.

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That’s $33,120 (gross) revenue.

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Lifetime Value:

Book a Viewing Form Fills *

0.24 * 33120

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Remember:

Sessions don’t convert, users do.

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What’s next?

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Ask for a raise!

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How much more would you make by increasing conversion rate?

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What if you invested more

in AdWords?

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What if you stopped

doing AdWords entirely?

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Build calculated fields to

try out different scenarios.

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Try extending this with custom dimensions and metrics.

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Get the sample report:

kickpoint.ca/brightonseo2018

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(thank you slide will go here)

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