1 of 14

Digital Photography and Imaging

(GCD 61204)

​

Lecture Note

​

PROJECT 2B :

CONCEPTUAL PRODUCT PHOTOSHOOT

​

2 of 14

PROJECT 2B: CONCEPTUAL PRODUCT PHOTOSHOOT

Timeframe: WEEK 9 - WEEK 11

​

CATEGORY: PRODUCT PHOTOSHOOT

​

RESEARCH: 10 marks (WEEK 9)

SHOOTING TECHNIQUES: 5 marks

LIGHTING TECHNIQUES: 5 marks

EDITING & POST PRODUCTION: 10 marks (WEEK 10)

​

Update your Project 2B work in progress into E-Portfolio

​

​

Submission: WEEK 11

TOTAL MARK: 30%

3 of 14

Digital Photography and Imaging GCD 61204

PART 1: WEEK 9

    • Research

​

    • Reference moodboard
    • Write a summary about your idea
    • Sketches

​

4 of 14

MOOD BOARD (3 reference)

POSTER 1

POSTER 2

POSTER 3

​

​

​

PART 1: Reference/ Moodboard (WEEK 9)

5 of 14

2. Write a summary about your idea

PART 1: Reference/ Moodboard (WEEK 9)

My idea about this project is....

I planning to combine similar objects and create a new and interesting product, mostly using objects that can easily been found in my dorm.

​

    • Marbolo x French Fries- Isn’t this interesting? Try to imagine the box for McDonald’s Fries replaced with a cigarette box.
    • Carrot x Knife - There is a type of destress toy called Radish knife, which is also translate as “萝卜刀” in Chinese because of the appearance of the toy is similar to carrot. So, I thought of combining a carrot with a knife.
    • Eye x Egg - After the research at Pinterest (Moodboard-Poster 1), I found that he skillfully integrated the eye into the egg yolk, so I plan to precisely embed the egg inside the eye.

6 of 14

Marlboro + French Fries

3. Sketch 01

PART 1: Sketches (WEEK 9)

7 of 14

​

3. Sketch 02

PART 1: Sketches (WEEK 9)

Knife + Carrot

8 of 14

​

3. Sketch 03

PART 1: Sketches (WEEK 9)

9 of 14

Digital Photography and Imaging GCD 61204

PART 2: (WEEK 10)

Mock Up

10 of 14

PROGRESS #1

PROGRESS #2

​

​

PART 3: Mock up (WEEK 10)

Gather up all the material that I need :

​

    • Carrot
    • Knife

Before starting up the digitisation part, I use my phone to take a good picture of the materials

11 of 14

PROGRESS #3

PROGRESS #4

​

​

PART 3: Mock up (WEEK 10)

Start digitalize

Start digitalize

12 of 14

PROGRESS #3

PROGRESS #4

​

​

PART 3: Mock up (WEEK 10)

Start digitalize

Start digitalize

13 of 14

Digital Photography and Imaging GCD 61204

PART 3: (WEEK 11)

Final Artwork

14 of 14

FINAL ARTWORK

​

DESCRIPTION:

​

"In this captivating surrealism masterpiece, the artist skillfully blurs the lines between reality and imagination with the 'Carrot Knife.' A whimsical and thought-provoking creation, the painting unveils a world where a giant carrot transforms into a surreal knife, its blade intricately carved with intricate patterns of orange hues. The juxtaposition of the ordinary and the extraordinary challenges viewers to reconsider the everyday objects around them, inviting them to explore the fantastical realms that lie hidden within the seemingly mundane. This carrot knife becomes a symbolic gateway to a realm where the ordinary takes on a surreal and enchanting twist, leaving spectators captivated by the artist's imaginative vision."