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Alex Sakellariou

Thesis II - Fall

2020

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Universal:

  • Contrast
  • Colorblindness
  • Photophobia
  • Printablility

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https://www.i-see-u.info/universal-design-guide-menu/color

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Motion Graphic

Text Animation

Thesis Fall 2020

Logo Reel

Variety of Effects and Transition Animations

  1. Music - Beat,
  2. Impacting Sounds for Action Points
  3. Storyboarding Motion
  4. Effects Breakdowns
  5. Possible Footage
  6. Ideas - Logos
    1. Scary
    2. Serious
    3. Humor
    4. Kid Friendly
    5. (Personal?)

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Logline:

What:

Animated Logo (+ Other) created using quick transitions and designed to replicate feeling which desired company would wish to see displayed

How:

Effects will be created in After Effects and Animate CC. Storyboarding the process and creating an animatic for how the pacing and design of transitions will occur.

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Motion Design Reel

Used for:

  • Brand Promotion
  • Commercial
  • Introduction
  • Promo
  • Logo Reveal
  • Intro & Outro use
  • Streaming
  • Sports & Education
  • Web

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Objective

Used for:

  • Reel for freelancing
  • Portfolio + Experience

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Adjectives:

Target Audience:

Delivery:

  1. Clever
  2. High Energy
  3. Fluid Motion
  4. Creative
  5. Variation

Varying Styles depending on intended media.

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For Web & Advertisement

Social + Entertainment

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Benchmarks

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Benchmarks

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Logo Transition Reel - Timeline

First Logo

Base Transition + Animation

Second Logo

Second Animation Transition

Third Logo

Third Animation Transition

Fourth Logo

Fourth Animation Transition

Fifth Logo Etc..

Continuing logo transitions of finalizing video

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EXAMPLE VID2:

Gaming & Streaming + Entertainment

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EXAMPLE VID1:

Variety of Animated Motion Graphic Ideas

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Things to do:

  1. Pick Logos - Bumpers
  2. Storyboard transition themes
  3. Sound Design (folio)
  4. Animatic: Create & Time animations / Transitions
  5. Finalize

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Things to do:

Pick Logo

Decide

Choose a desired amount of logos, create Logo/Company to avoid copyright, attach Student Work Disclaimer, start to Decide Themes which resemble products/ companies.

Storyboard

Assemble

Benchmark, Gather Ideas, create Storyboard, choose Transition Order, Rough out animated portions, Animatic, Music

Finalize

Create

Make animatic, Touch up easing on movements, Clean up anything that's out of place, create Sound (or find), add final effects and clean up designs, make Reel with beat timing

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Storyboards:

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Storyboards:

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Storyboards:

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Storyboards:

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Storyboards:

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Expressive:

Making the animations reflect the product or service they derive from.

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Artwork:

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Alex Sakellariou

Motion Graphic Logo Reel