September 2021

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Trend 2 – PAGE 4

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Fashion Trend Report

Madison Narozniak

Table Of Contents

Preppy

Style Tribe .

Minimalism

Trend .

• Title Page
• Table Of Contents
• Subculture; Preppy
• Intro/ History
• Timeline
• Minimalism
• Into/History
• Timeline

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9/18/21

TREND 1 SUBCULTURE “PREPPY”

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Subculture: Preppy

• Preppy subculture: style beliefs, and values that encompass those that are privileged enough to enjoy expensive higher education privileged lifestyle. 
• The word, “preppy,” subculture comes from preparatory schools.
• First Preppy Subculture was in the early 1900s inspired by a business called Brooks Brothers.
• Second Preppy subculture, was the the 1920’s, era of classy parties, jazz, and Fitzgerald

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• 1950s, Preppy subculture. There was a surge of college youth after the war.
• Preppy subculture from the Ivy League schools and East Coast and reinvented it with strains of skate, punk, hip-hop, and downtown grunge.
• Prep’s ‘80s incarnation was dripping with irony and irreverence. And, in a way, that’s one of the key ingredients of this 2019 reinvention.
• Tyler the Creator is a big Pop culture name that comes to mind in the reinvention of Preppy fashion.

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10/3/21

• Preppy Fashion; LL Bean boots, Top-Sider moccasins, tasseled loafers; pure wool socks, black silk socks, no socks; baggy chinos, baggy brick red...trousers,

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• Baggy Brooks Brothers trousers, baggy boxer underpants; shirts of blue, pink, yellow, or striped Oxford, sometimes buttoned down, some made for a collar pin, usually from Brooks or J. Press...jackets of tweed, corduroy, poplin,

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• Seersucker with paddles shoulders, a loose fit around the waist...a shapeless beige raincoat bleached by years of use and resistant to rain” (Aldrich, 1996: 16)

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Preppy Subculture Resurgence

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• Preppy Subculture is resurging into today's trends worldwide.

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• This chart shows from April 2020- Jun 2021 of the popularity of the “Preppy” Subculture and this chart shows that is skyrocketing and growing since then and into today as we move into the Fall and Winter months.

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• In the 2021 Autumn winter fashion week Shows you will see a huge selection of sweaters and layering, and button ups oversized and fitted jackets and elevated vintage trousers. From Louis Vuitton , Fendaci show, Thom Brown, Tom Ford, Tory Burch.

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Gossip Girl; Gossip girl Reboot 2021

Princess Diana

Clueless Movie

Heathers Movie

Jackie Kennedy

Audrey Hepner

Channel 2019 Spring Collection

TREND 2�MINIMALISM

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Minimalism

• Minimalist Trailblazers: Kanye West, Kim Kardashian, Gwyneth Paltrow, Diane Keaton, Phoebe Philo, Gigi Hadid.
• Minimalism: complex lifestyle , the masculine and more practical clothing created from backlashes against feminism in the 1950s and and 1960’s

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Trend Report 2

• Minimalism is a trend in sculpture and painting that arose in the 1950s and used simple, typically massive, forms.
• Minimalism is an avant-garde movement in music by the repetition of very short phrases producing a hypnotic effect.
• Minimalist fashion aesthetic focuses on a clean and fresh style in art, Visually appealing style. Clean & organized spaces.

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9/18/21

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• Reductivism Movement, strips the design object to its necessary element
• minimalist designers often play with lines and geometric shapes in monochrome palette

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• Early minimalism in art rejected tradition of craftsmanship and rather opted for raw materials. 

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• Minimalism of this decade is a way of escaping gender stereotypes.
• Removes gender by covering up or revealing the body in new ways.

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9/18/21

Minimalist Fashion Among Youth

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Audrey Hepner

Gwuineth Paltra

Gigi

Hadid

Blake Lively

Phebe Philo

Kanye West

Zendaya

Monica Vitti

Françoise Hardy

Carolyn Bessette-Kennedy

Winona Ryder

THANK YOU

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