Storytelling + Data�For Ecosystems
Super Connect // 9.25.2024
Storytelling
We often mean | We should mean |
Getting my message out. | Using fact-finding and people stories to help a community identify the closest approximation of its truth. |
How Technical.ly�evaluates an ecosystem
Category | Component |
Invention �(Research) | Research Community |
Advanced Research | |
Tech Transfer | |
Commercialization �(Business Formation) | Entrepreneurship Community |
Ease of Business | |
Access to Capital + Services | |
Development �(Talent) | Technologist Community |
Workforce programs | |
Large Employers | |
Lifestyle�(Livability) | Cost of Living |
Live/Work/Play Amenities | |
Population Growth | |
Reputation�(Brand) | What Insiders Say |
What Locals Say | |
What Others Say |
Innovation economy �focus is growing
ESO in 2023 but not 2013
ESO in 2013 and 2023
Every U.S. state now has at least one entrepreneur and/or tech workforce focused organization. In 2013, we counted fewer than 15.
Storytelling is lagging
Technical.ly
Active dedicated storytelling resource
Every U.S. state now has at least one entrepreneur and/or tech workforce focused organization. In 2013, we counted fewer than 15.
How orgs evolve their �storytelling
We share new stuff about us to our existing stakeholders
We promote news & info about our ecosystem to new audiences
We learn about our region to promote the good stuff
We learn to identify what to improve and what to promote
“Let’s start a podcast!”
“We need better data!”
“We can’t control the narrative forever.”
“When is the newsletter going out?”
Tech associations, startup accelerators and coding bootcamps have professionalized. Storytelling must too.�
You can’t compete in the game and call the play-by-play at the same time.
How should ‘storytelling’ �work?
Data Analysis
Listen to People
Document and Distribute
What does ‘storytelling’ even mean?
Our Innovation �Ecosystem Map
Innovation Ecosystem Stack for EconDev
Stage | Ecosystem Provider | How data analysis and storytelling supports |
Attraction + Amplification | Destination Marketing | Exchange local stories for best practices from elsewhere |
Biz Attraction + Site Selection | ||
Talent Attraction + Retention | ||
Community + Identity | Resource Guides & Directories | Shape local narratives and highlight local resources |
Membership Groups & Associations | ||
Events & Meetups | ||
Support Invention, Entrepreneurs + Workforce | Workforce Development | Make connections between locals and resources |
Entrepreneur Support Orgs | ||
Research & Development |
Mac’s story
Our Session