How does this color and sound makes you feel?
How does this color and sound makes you feel?
What are they selling?
Yum?
Persuasive Tactics
In Advertising
Why do I want a ___ right now?
9 Most Effective Advertising Techniques to Build a Strong Brand
9 Most Effective Advertising Techniques to Build a Strong Brand
Interesting character� Advertising techniques are all about creating characters, or a cast of characters that add recognition and �a story value to the campaign.
Image of “McDonald’s characters group
picture from the 80’s”.
9 Most Effective Advertising Techniques to Build a Strong Brand
Personification
This advertising techniques can help in creating advertisement campaigns that are more human, interesting and engaging, and finally, more relevant to your target audience.
By giving your product or service a human ability, like �emotion, thoughts or speech, you can turn it into a person. �You can also lend human characteristics to abstract ideas,� like “greed” or “hunger”.
Image of “happy meal mascot".
9 Most Effective Advertising Techniques to Build a Strong Brand
Exaggeration
It’s an advertising technique which is both effective and �fun. Also, it’s easy to brainstorm and work with.
Take your concept and the primary idea you want to �communicate. Now exaggerate it. Take it to the extreme, �push it beyond reality and reason; in visual or in the copy, �or both. Exaggerate a problem, or a benefit, or the �physical appearance, or size.
Image of “Haagen Dazs dulce de leche dive into pure pleasure"
9 Most Effective Advertising Techniques to Build a Strong Brand
Exaggeration
Image of “Burger King Whopper ad vs real”.
9 Most Effective Advertising Techniques to Build a Strong Brand
Demographic Positioning
This advertising techniques are used to “position” your product or service to appeal to your target audience having specific demographic characteristics like age, race, gender, marital status, level of education, income, sexual orientation and other things. Demographic positioning can open up a huge niche market, like dating websites for people over 50, or holiday destinations for singles.
Image of “its not for girls Yorkie Bar"
9 Most Effective Advertising Techniques to Build a Strong Brand
Symbolic: Similes and metaphors
This are useful advertising techniques for communicating abstract and complex ideas similes and metaphors. It also communicates an idea quickly.
Similes and metaphors are high performance deliverables in creative communication. They are effective and powerful similes and metaphors.
9 Most Effective Advertising Techniques to Build a Strong Brand
Symbolic: Similes and metaphors
Image of “no one grows ketchup like Heinze
sliced tomato”.
https://d3nuqriibqh3vw.cloudfront.net/styles/aotw_detail_ir/s3/images/Heinzslices.jpg?itok=bbIlMQVN
Image of “Evian our
factory ad”.
http://topgunny.weebly.com/uploads/4/6/2/8/46285411/9458920_orig.jpg
Image of “Petits gâteaux " grandes occasions ring”.
9 Most Effective Advertising Techniques to Build a Strong Brand
Emotion
Emotional music, images, themes are �great tools for triggering positive feelings� that could be transferred to a brand, �product or service company.
Digital and broadcast media are the ideal �channels to trigger emotion. Film, TV, and �radio lets you tell stories and also support �the stories with characters and music.
Image of “Family having Coke in 1948”.
http://nazmulrony.com/wp-content/uploads/2014/11/10041408393_2523daabd6_o.jpg
9 Most Effective Advertising Techniques to Build a Strong Brand
Promise specific benefits
Benefit is something that has value to your target audience. Ask yourself about the benefits of the product or service that you yourself can derive from the product.
A benefit advertisement’s persuasive energy comes from two traits. First, the importance of the benefit to the target customer, and two, specificity of the benefit.
Image of “be the best you kolors”.
(Multiple examples exist)
9 Most Effective Advertising Techniques to Build a Strong Brand
Testimonials
Testimonials have persuasive energy. It comes from believability, candor, motive, and expertise.
Testimonials can come in many colors from celebrities to general customers. Here are some categories that have proved successful.
Video of “Drake's Sprite "Spark" Commercial”
https://www.youtube.com/watch?v=0nBxcMImubk
*The ad provides the opportunity to circle back to the other strategy of promise specific benefits because the testimonial here suggests that the product makes one better becuase of the product.
9 Most Effective Advertising Techniques to Build a Strong Brand
Problem/solution
This advertising techniques can be used to engage people having a problem, or those who want avoiding it.
Problems. Most people have them. And there are products to solve them. If your product or service is a problem solver, put the problem in the headline. Later, in your advertisement, mailer or commercial, explain how the product resolves the problem.
This advertising techniques will work well if your target market has a real big problem i.e. a big concern. The bigger a problem, the better will the strategy work.
Image of “Dove Marge Simpson ad”
https://i.pinimg.com/originals/3d/1e/dc/3d1edc9393877081ce8659e651ad9582.jpg
Worksheet #2
If this ad shows ______, then I think the ad strategy is_____ and the advertiser wants me to feel/ think ____.
1 2
Image of “Adam Levine for
Proacti v”
http://propagandaproject2013.weebly.com/uploads/2/4/4/7/24476574/5190818_orig.jpg
Image of “M&M characters”
Image of “mucinex character”
https://s3images.coroflot.com/user_files/individual_files/44650_exdurllaigctexjxnpudru8xk.jpg
Worksheet #2
If this ad shows ______, then I think the ad strategy is_____ and the advertiser wants me to feel/ think ____.
1 2
Image of “Tony the Tiger”
https://i.dailymail.co.uk/i/pix/2016/05/13/00/341989DE00000578-0-image-a-3_1463094499654.jpg
Persuasive Tactics
In Advertising
Why do I want a ___ right now?
Common Advertising Techniques
Emotional Appeal
This technique of advertising is done with help of two factors - needs of consumers and fear factor.
Most common appeals under need are:
Most common appeals under fear are:
Common Advertising Techniques
Promotional Advertising
This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the customers.
Common Advertising Techniques
Bandwagon Advertising
This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. For e.g. recent Pantene shampoo ad which says “15 crores women trusted Pantene, and you?”
https://www.managementstudyguide.com/advertising-techniques.htm
Advertising Techniques - 13 Most Common Techniques Used by the Advertisers
Common Advertising Techniques
Facts and Statistics
Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno - just 6 seconds.
Common Advertising Techniques
Unfinished Ads
The advertisers here just play with words by saying that their product works better but don’t answer how much more than the competitor. For e.g. Lays - no one can eat just one or Horlicks - more nutrition daily. The ads don’t say who can eat more or how much more nutrition.
Common Advertising Techniques
Weasel Words
In this technique, the advertisers don’t say that they are the best from the rest, but don’t also deny. E.g. Sunsilk Hairfall Solution - reduces hairfall. The ad doesn’t say stops hairfall.
Common Advertising Techniques
Endorsements
The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experiences with the product. Recently a diamond jewellery ad had superstar Amitabh Bacchan and his wife Jaya advertising the product. The ad showed how he impressed his wife by making a smart choice of buying this brand. Again, Sachin tendulkar, a cricket star, endorsed for a shoe brand.
Common Advertising Techniques
Complementing the Customers
Here, the advertisers used punch lines which complement the consumers who buy their products. E.g. Revlon says “Because you are worth it.”
Common Advertising Techniques
Ideal Family and Ideal Kids
The advertisers using this technique show that the families or kids using their product are a happy go lucky family. The ad always has a neat and well furnished home, well mannered kids and the family is a simple and sweet kind of family. E.g. a dettol soap ad shows everyone in the family using that soap and so is always protected from germs. They show a florescent color line covering whole body of each family member when compared to other people who don’t use this soap.
Common Advertising Techniques
Patriotic Advertisements
These ads show how one can support their country while he uses their product or service. For e. g some products together formed a union and claimed in their ad that if you buy any one of these products, you are going to help a child to go to school. One more cellular company ad had a celebrity showing that if the customers use this company’s sim card, then they can help control population of the country.
Common Advertising Techniques
Questioning the Customers
The advertisers using this technique ask questions to the consumers to get response for their products. E.g. Amway advertisement keeps on asking questions like who has so many farms completely organic in nature, who gives the strength to climb up the stairs at the age of 70, who makes the kids grow in a proper and nutritious ways, is there anyone who is listening to these entire questions. And then at last the answer comes - “Amway : We are Listening.”
Common Advertising Techniques
Bribe
This technique is used to bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”
Common Advertising Techniques
Surrogate Advertising�
This technique is generally used by the companies which cannot advertise their products directly. The advertisers use indirect advertisements to advertise their product so that the customers know about the actual product. The biggest example of this technique is liquor ads. These ads never show anyone drinking actual liquor and in place of that they are shown drinking some mineral water, soft drink or soda.