Polaroid Pop-UP
Helena
Anna
Hedy
Jackie
Mathea
Team 3
New Product
Purpose
Product Marketing
Promoting a new Polaroid product
Customer Loyalty
Retain and attract customers by providing a unique experience that competitors do not have
Deliver Message
Encourage connectivity and unity throughout the world
Immersive Entertainment
Provide a very interactive and engaging space to transport customers to another realm
Primary Customer
Our primary customers are teens and young adults who want to capture moments and be able to reflect on their memories in the future.
SPATIAL DESIGN
1
First Floor
Second Floor
1
2
3
1
2
3
1
2
1
2
ACTIVITIES
2
Photo Ops!
Large Polaroid Frame
Write temporary message on frame and take picture with phone
Purchasable Polaroid Films
Test out Polaroid products and purchase films
Polaroid Swap
3. Receive polaroid from someone else!
2. Send image to another pop-up location
Polaroid Swap Example
Send Polaroid from NYC
Receive Polaroid from Paris
The world is connected through technology!
Greetings from NYC!
Bonjour from Paris!
ICONIC PHOTO WALL
Albert Einstein’s first major lecture,
@ CMU
1934
Milky Way galaxy, photographed by NASA’s Spitzer Telescope
2022
Bradley Cooper & friends celebrating at the Oscars
2014
Sailor celebrating the end of WWII,
@ Times Square
1945
Iconic moments can be memorialized in history via photos!
Live Photo Wall
Tap a picture
Pick a picture on the wall (screen) and place your finger on the picture.
Watch a memory come to life
The photo becomes a video - watch the moment that becomes the memory!
Hold your hand still
Keep your hand still and hold, like you would for a live photo.
What the Wall Will Look Like
Anna & family in Jungfrau, Switzerland
Mathea & sister in Oslo, Norway
Jackie in Fort Lauderdale, US
Hedy & sister in Nagoya, Japan
Helena standing in front of Niagara Falls
Example of Live Photo Wall
The photo:
The memory:
LOGISTICS
3
Logistics
Logistics
PUBLICITY
4
PUBLICITY
Social Media
Instagram, Twitter, Youtube, TikTok, Facebook, etc.
Email & Texts
Email and text the community and customers
Advertisements
Google Ads, Facebook Ads, Instagram Ads Marketing
Partners - KOLs
Key Opinion Leaders (i.e., local influencers & bloggers)
Events Page
Create an event page and event banners
Press Release
PR: Exclusive interviews, news, media reports
HOW TO MEASURE SUCCESS?
Media Exposure
Visibility and net promoter score
Brand Awareness
Familiarity of consumers with a particular product – How much do they know about us?
Brand Royalty
Are they become the followers? Are they satisfied with our product and event?
Attendee
New customers? Number of participants?
Posts/Comments
Social media engagement (Like, Forward, Comment, Followers)
ROI
Generated sales? Earn revenue?
Questions?
ICON PACK: MARKETING GROWTH
ALTERNATIVE RESOURCES