The HomeLight Buy Before You Sell Program
HomeLight Home Loans NMLS # 1529229 | Equal Housing Lender | NMLSconsumeraccess.org | homelighthomeloans.com/licenses-and-disclosures/
Helping your clients transact with speed and certainty
Today, we’ll cover:
— Why talented agents leverage Buy Before You Sell
— How the program works
— Frequently asked questions
— Next steps
Agenda
Introducing HomeLight Buy Before You Sell
HomeLight Buy Before You Sell is a powerful program designed for talented agents like you.
Together, we help your clients move into their new home with speed and certainty — while getting the strongest possible offer for their old home.
We help you generate more transactions and drive better outcomes by leveraging your expertise alongside our platform.
The benefits of the Buy Before You Sell program for your clients
Unlock a portion of equity from their current home
Make a strong offer on their next home, and save money with no home sale contingency
Avoid renting and moving twice
Maximize the sale price of their current home
Many of your clients need to tap into their current equity to purchase their next home. With Buy Before You Sell, they can do just that — and have a better possible outcome on their transaction.
Buy Before You Sell can help a variety of clients avoid stress, sell for more, and save money on the purchase of their new home
Upsizing�
Growing families & changes in lifestyle
Downsizing�
Life changes including empty nesters, retirees, divorces, and more
Need equity in current home
For any reason�
New jobs & transfers�
Those who need to move for work on an expedited timeline
Flexibility to avoid showings
�Those with kids, pets, & unpredictable schedules
Why top agents like you leverage Buy Before You Sell
Maximize the selling price of your client’s home and earn more commission by listing it unoccupied and staged.
* According to surveyed real estate agents on the HomeLight Agent Advisory Board
You’re able to address your client’s objections to selling — and facilitate transactions that wouldn’t be possible otherwise.
The program provides speed and certainty for your client's home sale, allowing you to close more transactions and earn more commission.
How the program works
Buy Before You Sell has four simple steps
Get your client’s property approval and Equity Unlock Amount
Discover the amount of equity your clients are able to unlock from their current home with no fee or commitment
Enable your client to make a strong offer
Your clients are able to make a stronger offer on their new home, with no home sale contingency
Help your client avoid a double move
Your clients are able to move in immediately. From the day they close on their new home, you have:
Maximize the sales price of their current home
You can list the home vacant and maximize its sales price on the open market. Once the home sells:
Here’s a short video on how it works
Calculate your client’s estimated Equity Unlock Amount�before your pitch
Use the Equity Unlock Amount Calculator to estimate the portion of equity your client will be able to unlock from their current home to put towards the purchase of their next home.
Simply follow these steps:
* Note that the range is meant to be an estimate of the Equity Unlock Amount based off of your input and our system’s initial review of the property.
Drive more business with your customized Lead Capture Link
Pitch Buy Before You Sell with the click of a button by sharing your Lead Capture Link with clients.
The link will direct clients to your personalized Buy Before You Sell page — featuring details on the program, a form for your clients to show interest, and highlights from your agent profile on HomeLight.
You can share your Lead Capture Link with clients in a variety of ways:
To get started, sign into the HomeLight Agent Portal and navigate to the Buy Before You Sell Resources on the right-hand side of the page.
Your dedicated team
We’re here to provide you with world-class support to ensure the best possible experience for you and your clients.
Strategic Relationships Manager
Serves as your main point of contact at HomeLight and helps you get the most out of our platform
Agent Account Manager
Serves as your main point of contact on all transactions and provides guidance through the Buy Before You Sell process
Client Advisor�Serves as your client’s main point of contact, helping them with mortgage needs as a licensed loan officer, and walking them through the Buy Before You Sell process
Escrow Officer
Oversees the completion of all closing documents and tasks
Frequently asked questions
Answering your questions
How much does the program cost?
How long does it take?
How do you determine the Equity Unlock Amount?
How do you determine the Loan Payoff Value?
What happens if the home doesn’t sell after 90 days?
Thank you
HomeLight Home Loans NMLS # 1529229 | Equal Housing Lender | NMLSconsumeraccess.org | homelighthomeloans.com/licenses-and-disclosures/
Appendix
Buy Before You Sell property eligibility requirements
The Home
* Dependent on property-specific details. HOAs require additional approval
The Lot & Location
Repairs & Renovations
Listing & DOM
For more information, visit www.homelight.com/bbys
Answering your questions
How much does the program cost?
It’s free to get started and see how much equity your clients can unlock.
The cost for the program is simple:
The program is less expensive than a typical bridge loan, and the 1.7% cost can easily be made up for in your ability to sell your clients' old home unoccupied for a higher price on the open market, win their new home at a lower price, and with the cost savings from them not having to move twice.
*Fees subject to change; minimums apply
Answering your questions
How long does it take?
It takes 2-3 days on average to get conditional approval, and you’ll be ready to submit offers with no home sale contingency within 7-10 days.
Answering your questions
How do you determine the Equity Unlock Amount?
The Equity Unlock Amount is determined using a proprietary algorithm that takes many factors into consideration, including your estimate of value, market conditions, projected market risk, specific property risk, borrower financials, and outstanding loans on the home.
How do you determine the Loan Payoff Value?
This is the minimum amount needed for clients to pay off what they owe against their house. It’s a simple equation — the Loan Payoff Value is:
Client’s outstanding mortgage loan + Equity Unlock Amount
Answering your questions
What happens if the home doesn’t sell after 90 days?
This is highly unlikely — you have a great pricing strategy in place. In the worst case scenario, you can make pricing adjustments as you go to ensure we sell the home for top dollar on the open market. If the home doesn’t sell after 90 days, HomeLight will purchase it at the Loan Payoff Value, and you’ll get the upside when it’s resold.
Buy Before You Sell Summer Sale has begun
Here’s how to unlock your client’s equity
It’s free to get started and unlock your client’s equity.
Simply follow these steps: