Rhetoric: The art of effective or persuasive speaking or writing using compositional techniques
Rhetorical Analysis: To identify the particular strategies an author uses to appeal to or persuade a given audience
Introduction - Definition of “rhetoric” and “rhetorical analysis” - Rhetorical Triangle, Understanding Appeals | Slides 1-5 |
Building a rhetorical analysis/ examining rhetorical strategies | 6-9 |
Annotating Rhetoric | 10 |
Analyzing Syntax | 11-14 |
Analyzing Diction - Tone, Connotative diction | 15-17 |
Analyzing Diction - Mood, Connotative diction | 18-19 |
Discussing Diction - Terms to talk about word choice | 20-23 |
Figurative Language and Devices | 24-29 |
30 | |
Extra Vocab and Connective Words and Phrases | 31-34 |
The Power of Rhetoric
Message/Topic
Information, argument, reasons, evidence, data, structure
Audience/Reader: beliefs, values, knowledge, experience
Speaker/Writer: writer or speaker's correctness, appearance, eloquence
Logos: Logic & Reason
Pathos: Emotion� & Values
Ethos: Authority & Credibility
RHETORICAL�TRIANGLE
Understanding Rhetorical Appeals
Pathos
The author's rhetorical devices sway the reader's:
emotions
and
interests
Logos
The author's rhetorical devices employed to appeal to reader's logic:
Rasoning
Rational
Facts
Obvious/clear
Ethos
The author's rhetorical devices establish credibility in the writer & appeal to a reader's:
Believability
Trust
Expert Experience
EFFECT: a sympathetic audience is more likely to accept a writer's assertions, draws upon reader understanding and uses it to writer's advantage.
EFFECT: an audience who finds common attitudes, beliefs, & characteristics of a group or time period the author is writing about believes in the author's concern for reader's best interests.
EFFECT: an audience is convinced through well-thought-out examples and details. Support is logically presented & rationally reach the writer's conclusion
Author's use of Rhetorical Devices
conveys
produces
creates
effects
elicits
causes
establishes
generates
engenders
imbues with...
develops
illustrates
contrasts
compares
refutes
Author's Specific Effect
Author's Appeal
Pathos
Tone
Mood/DI
Character Traits
Irony
Theme
Purpose
Knowledge of Audience
Ethos
Logos
Author's use of Rhetorical Devices
Author's Specific Effect
conveys
produces
creates
effects
elicits
causes
establishes
generates
engenders
imbues with...
develops
illustrates
contrasts
compares
refutes
Mood/
Dominant
Impression
Rhetorical Analysis Language
Analyzing Dominant Impression
Author's use of Rhetorical Devices
Rhetorical Strategies to Examine
Author's Specific Effect
conveys
produces
creates
effects
elicits
causes
establishes
generates
engenders
imbues with...
develops
illustrates
contrasts
compares
refutes
(use Precis columns)
Rhetorical Analysis Language
Your Job: Examining
Rhetorical Strategies
Analysis: WHY the writer chooses certain devices and their intended effect--what was the writer trying to convey through these devices
Analysis are NOT Reactions:
"The writer's diction is wonderful."--Analysis is NOT asking you to state your opinion about whether you feel the device was a good or bad choice.
Instructor Suggestions:
Ineffective/Weak/�Inaccurate
Tone: *belongs to the WRITER, not the character
*The writer doesn't USE tone; tone is an EFFECT
Student Example
The author uses great diction... The writer uses a high amount of imagery in the following quote "------."
The reader is able to understand...
He used the word "---." He could have used another word, but wouldn'have the same effect...
" The writer uses tone to illustrate how he feels about the circumstances surrounding.."
The writer's diction conveys his sympathetic tone as he describes Jane's "loneliness" and "utter desolation" after making the decision to leave Rochester.
PROBLEM
Your job is not to offer your opinion of the author's devices; your job is to explain HOW the devices prove a specific point (thesis) and/or explain how the device creates a specific effect (characterizes, creates tone, establishes mood)
Leave the reader out of this! Get over talking about what the reader is able to do/see/feel/understand. It's a time suck. Focus on what the writer is doing. WHY does the writer craft/WHAT is writer conveying?
Resolution
The worst passages for analysis don't really make a point...Be sure your passage has 2-3 devices that help communicate the writer's point.
�The passage is trying to convey a larger point; the passage itself is an example of that larger point.
In this passage, the writer illustrates...
(go back to frame 4 and use!)
To write about Tone, you must analyze the different elements that CREATE tone. One such example is listed above.
Annotating and Analyzing Rhetorical Strategies of an Author
#1 Examining Syntax: Separate ALL sentences at the period.
Count how many long sentences and short.
Notice the author's use of commas, clauses, varied syntax, parallel structures and lengthy description (see slides 3-6).
What is the purpose?
#2 Examining Diction for Rhetorical Purpose: Under-line the uncommon words, circle words that create mood, tone. Does the author
use different diction to give
an impression?
What words stand out?
What is the author's
purpose when
choosing certain
words over
others?
(slide 7-14)
#4 How is the Message
crafted by the Author?
What Rhetorical Strategies does he/she use "to what effect"...
Why is it effective?
Explain in paragraph. Use quoted material (slide 21 through 29).
#3 Specify what literary devices are used, how they are used, how they are effective. Use notes in the margins of the text, highlight, circle, draw arrows between paradox, juxtaposition, parallelism, etc. (slides 15-20).
You will include these quoted texts in paragraph analysis with quotes.
Analyzing Rhetoric: Syntax
Periodic
subordinate constructions precede the main clause, which closes the sentences. Delaying the principal thought increases its importance.
Emphatic
"Given a moist planet with methane, formaldehyde, ammonia, and some usuable minerals, all of which abound, exposed to lightning or ultraviolet radiation at the right temperature, life might start almost anywhere."
Convoluted
Main clause is split in two, opening and closing a sentence; the subordinate constructions intrude between the parts of the main clause.
Establish strong emphasis by throwing weight upon the words at the beginning and end of the sentence.
"Now demons, whatever else they may be, are full of interest."
Segregating
Short Sentences:Strong, Repetitive, Emphatic
Often contain the main idea of the passage, may be the topic sentence in non-fiction
a segregating style consists of relatively short uncomplicated sentences.
"He writes, at most 750 words a day. He writes and rewrites. He polishes and repolishes. He works in solitude. He works with agony. He works with sweat."
Segregating
Freight-Train
freight train style couples short independent clauses to make longer sequential statements.
Useful to link: a series of events, ideas, impressions, feelings, or perceptions as immediately possible, without judging their relative value or imposing logical structure
"And the rain descended and the floods came, and the winds blew, and they beat upon the house; and it fell: and great was the fall of it."
Parallelism
parallelism means that two or more words or constructions stand in an identical grammatical relationship within the sentence.
Pleasant to hear and economical
"We will come when we are ready and we will come when we choose."
Cumulative
cumulative sentence consists of an initial independent clause followed by a number of subordinate constructions.
Accumulate details about the person, place, event, or idea.
"7000 Romaine St. looks itself like a faded movie exterior, a pastel building with chipped arte moderne detailing, the windows now either boarded up or paned with chicken-wire glass and, at the entrance, among the dusty oleander, a rubber mat that reads WELCOME."
same word is used at the beginning of each clause, sentence or line�creates parallelism, lends rhythm to the lines
Anaphora
Tricolon
a series of three parallel words, phrases or clauses, simple, potent and powerful structure �(parallelism in threes)
Thomas Jefferson, Abraham Lincoln, and Franklin D. Roosevelt used within their orations
"This great Nation 'will' endure as it has endured, 'will' revive and 'will' prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself - 'nameless, unreasoning, unjustified' terror which paralyzes needed efforts to convert retreat into advance."�(Franklin D. Roosevelt, First Inaugural Address)
the repetition of a word or phrase at the end of successive clauses. Also known as epiphora. Contrast with anaphora.
"Don't you ever talk about my friends! You don't know any of my friends. You don't look at any of my friends. And you certainly wouldn't condescend to speak to any of my friends."�(Judd Nelson as John Bender in The Breakfast Club, 1985)
“Singing the song of procreation,�Singing the need of superb children and therein superb grown people,�Singing the muscular urge and the blending…”�- Walt Whitman.
Epistrophe
intensify emotions in verse or prose by repeating a certain poignant emotion stanza (or para) after stanza.
from the Greek "turning about"
opposition of or contrast of ideas; the direct opposite.
Showing opposition for effect
Asyndeton
leaves out conjunctions in a list or between clauses.
Defines the second item as a clarification of the first. List is spontaneous, unfinished. Fast movement to writing rather than a list that drags out.
"He was tall, dark, handsome."�"It was a great prize, a reward for years of service."�"They sat under one roof, princes, dukes, barons, earls, kings."
puts a conjunction between every item in a list or between clauses.
Increasing urgency and power with an almost hypnotic power that forms quickly. Interestingly, widely used in the Bible or in religious text. The steady cadence is an immediate connection to religious text.
"We have an army, and soldiers, and tanks, and planes."�"We listen to hear screams, and cries, and howls of rage."
Antithesis
"Though studious, he was popular; though argumentative, he was modest; though inflexible, he was candid; and though metaphysical, yet orthodox."
Active Voice: subject performs the action expressed in the verb; the subject acts. "The dog bit the boy."
Passive Voice: the subject receives the action expressed in the verb; the subject is acted upon. "The boy was bitten by the dog."
Punctuation: how does the author punctuate the sentence and to what extent does the punctuation affect the meaning?
Polysyndeton
E�X�T�R�A�S
Analyzing Diction
Understanding � Connotative Diction vs Denotative Diction�
Connotative Diction
Denotative Diction
Analyzing Rhetoric:
Diction to Determine Author’s Persuasive Tone
Tone is the expression of the author's or the speaker's attitude toward the subject or toward the audience. Tone is the method or technique by which the author creates attitude.
Recognizing Tone: the "tone" is suggested without actually using the word within the text.
Example: Compassionate "Seeing the poor, little, furry, lamb caught in the wire fence, Crista quickly ran to free it and to carry it gently back to its mother."
Examples of Tone Words
� ��
boredom frustration concern horror �fear
weariness �indifference
determination
despair irritation
smug
stubborn
doubt
sarcasm eagerness
scorn
teasing
lonely
egotism
snobbery
elation surprise
angry
enthusiasm
suspicion
exhaustion
sympathy
candid
vague
self-controlled
rational
understanding
ominous nostalgic sneaky
admiring
bewildered
discouraged
cautious
sarcastic
afraid
adamant
humorous
condoning condemning affectionate
worried
Analyzing Connotative Diction
Tone Meter:
The same words may reveal quite different attitudes.
For example, take these six simple words:
"I'll be there in a minute."
1. Your mother calls you for the fourth time to take out the garbage. When you answer her with those six words, your tone might be exasperated or frustrated.
2. When your kid brother asks you for the fifth time to help him with his homework, your tone might be irritated or perhaps angry.
3. Your girlfriend calls you on the phone and asks you to come over because she has made some cookies for you as a motivation to study. Your tone might be quite agreeable, perhaps even enthusiastic.
Try your own tone piece: Write a 1 page description or short narrative around one of the tone words (slide 7). Do not use the word in the writing, but write a creative, coherent piece. Try these starters: "What are you going to do?"(fear, surprise, sarcasm, concern, or boredom); "I can't believe that." (suspicion, snobbery, despair, or elation); "I can do that." (irritation, indifference, exhaustion, egotism, or doubt).
Analyzing Connotative Diction: Developing Mood
Mood - is the feeling a piece of literature arouses in the reader: happy, sad, peaceful, etc. Mood is the overall feeling of the piece, or passage. It could be called the author’s. emotional-intellectual attitude toward the subject
Analyzing Connotative Diction: Developing Mood
harmonious
hopeful
hyper
idyllic
joyous
jubilant
liberating
light-hearted
loving
mellow
nostalgic
optimistic
passionate
peaceful
playful
pleased
refreshed
rejuvenated
relaxed
relieved
satiated
satisfied
amused
awed
bouncy
calm
cheerful
chipper
confident
contemplative
content
determined
dignified
dreamy
ecstatic
empowered
energetic
enlightened
enthralled
excited
exhilarated
flirty
giddy
grateful
sentimental
silly
surprised
sympathetic
thankful
thoughtful
touched
trustful
vivacious
warm
welcoming
aggravated
annoyed
anxious
apathetic
apprehensive
barren
brooding
cold
confining
confused
cranky
crushed
cynical
depressed
desolate
disappointed
discontented
distressed
drained
dreary
embarrassed
enraged
envious
exhausted
fatalistic
foreboding
frustrated
futile
gloomy
grumpy
haunting
heartbroken
hopeless
hostile
indifferent
infuriated
insidious
intimidated
irate
irritated
jealous
lethargic
lonely
melancholic
merciless
moody
morose
nauseated
nervous
nightmarish
numb
overwhelmed
painful
pensive
pessimistic
predatory
rejected
restless
scared
serious
sick
somber
stressed
suspenseful
tense
terrifying
threatening
uncomfortable
vengeful
violent
worried
Positive Mood Words
Negative
Mood Words
Analyzing
Rhetorical Strategies
of Diction
Related to style, DICTION refers to the writer's word choices, especially in regard to their correctness, clearness, or effectiveness.
Students should be able to discuss diction: �(ex: formal or informal, ornate or plain)�and
discuss the ways in which the author's diction can complement and layer
the author's purpose.
words that signify things that cannot be perceived
honor, generosity, idea, democracy
Abstract
Concrete
words referring to perceptible things
a rose, a clap of thunder, the odor of violets
Ambiguity
multiple meanings, either intentional or unintentional of word, phrase, sentence or passage.
"It was a 'funny' affair."�Laughable or Strange
Pretentious
using big words to no purpose--except to show off.
"Upon receiving an answer in the affirmative, he proceeded to the bulletin board."
non-literal, associative meaning of a word, the implied meaning.
ideas, emotions, or attitudes�connotation of a 'knife' might be fear, violence, anger, foreboding, etc
Connotation
Denotation
the strict, literal, dictionary definition of a word.
devoid of emotion, attitude or color:�denotation of a 'knife' would be a utensil used to cut
Colloquial
"We have a swell professor of mathematics."
Slang
Instead of “goodbye” one might say “peace out.”
Generated by youth culture - Words or phrases used as a variation of another word. Mainly informal.
give a work a conversational, familiar tone.�The use of local or regional dialects:�soda vs pop vs coke
"dead as a doornail," "light as a feather," "white as snow."
earthly remains rather than corpse
Examples of formal vs informal usage of verbs that mean roughly the same thing: �exacerbate, annoy, bug
Informal
levels of usage refers to the kind of situation in which a word is normally used.
are trite expressions, devalued by overuse
a more agreeable or less offensive substitute for a generally unpleasant word or concept�used for social or political correctness or to add humor or ironic understatement
Words specific to a profession or field
In the ER, the doctor called for a “scalpal,” “STAT!”
Cliches
Euphemism
Jargon
Formal
vs.
similar to mood, tone describes the author's attitude toward his material, the audience or both.
Tone
easier to determine in spoken language, but reading text aloud can help identify author's tone.
Analyzing Rhetoric:
Figurative Language
& Devices
Similes
Metaphors
Personification
Allusion
Irony
3 types of Irony
Similes
"Cape Cod is the bared and bended arm of Massachusetts."
direct or indirect reference to something that is presumably commonly known: events, books, myth, place, work of art. Historical, literary, religious, topical, mythical.
"The accident was of 'Titanic' proportions."
a brief comparison, usually introduced by like or as.
using implied comparison of seemingly unlike things. Vivid, imaginative, thought provoking, and meaningful.
author presents or describes concepts, animals, or inanimate objects by endowing them with human attributes or emotions
"My words swirled around his head like summer flies."
"As London increased, however, rank and fashion rolled off to the west, and trade, creeping on at their heels, took possession of their deserted abodes."
contrast between what is stated explicitiy and what is really meant. Appearance vs reality. Creates poignancy or humor.
Verbal: words literally state the opposite of the writer's or speaker's meaning.�Situational: events turn out opposite of what was expected. What ought to happen does not.�Dramatic: facts or events are unknown to character in piece, known to audience or other characters.
Similes
Understatement
2 types of Understatement
Puns
Hyperbole
a word employed in two senses, or used in a context that suggests a second term sounding like it. Comic effect.
"During the two previous centuries musical styles went in one era and out the other..."
deliberate exaggeration or overstatement. Comic effect; serious effects also possible. Sometimes produces irony.
opposite of hyperbole. Understatement, ironically minimalizing fact. Humorous and emphatic.
Litotes: �affirmation is made indirectly by denying its opposite.�Meiosis: understatement or belittling; less important than it really deserves.
"I haven't seen you for ages!"
Litotes: "He was not averse to drinking" (he likes to drink)�Meiosis: When Mercutio calls his mortal wound 'a scratch'.
Imagery
sensory details or figurative language used to describe, arouse emotion, or represent abstractions.�five senses: visual, auditory, tactile, gustatory, and olfactory. �Images can represent more than one thing.�Imagery can simultaneously employ symbolism, simile, metaphor, etc.
I wandered lonely as a cloud�� That floats on high o'er vales and hills,�� When all at once I saw a crowd,�� A host, of golden daffodils;�� Beside the lake, beneath the trees,�� Fluttering and dancing in the breeze.
Similes
Oxymoron
Paradox
Metonymy
Allegory
Analogy
Juxtaposition
"jumbo shrimp", "cruel kindness", "quietly verbose"
"Changed label" or "substitute name", the name of one object is substituted for another closely associated.
A news release that claims "the White house declared" rather than "the President declared"
placing dissimilar items, descriptions, or ideas close together or side by side, especially for comparison or contrast. Effective, emphatic.
"Pointedly foolish", wherein the author groups apparently contradictory terms to suggest a paradox. Two words or phrases side by side in exact opposition.
statement that is self-contradictory or opposed to common sense but upon closer inspection contains some degree of truth or validity.
"It was the best of times, it was the worst of times."
using character and/or story elements symbolically to represent an abstraction and the literal. Usually deals with moral truth or a generalization about human existence.
similarity or comparison between two different things or the relationship between them. Explain something unfamiliar by associating it with the familiar. Vivid, imaginative, or intellectually engaging.
Characters personify hope or freedom. Allegory of the Cave by Plato is about human existence in shadows versus enlightenment of the educated.
Plato's "Allegory of the Cave"
Similes
Conceit
Symbolism
Apostrophe
Shall I compare thee to a summer's day?�Thou art more lovely and more temperate.�Rough winds do shake the darling buds of May,�And summer's lease hath all too short a date.
directly addresses an absent or imaginary person or a personified abstraction, such as liberty or love. Addresses someone who cannot answer for effect of familiarity or emotional intensity.
fanciful expression, usually in the form of an extended metaphor or surprising analogy between seemingly different objects. Clever, intellectual, unusual comparisons.
generally anything that represents itself and stands for something different. Usually symbols are concrete that represents the abstract.
William Wordsworth addresses John Milton, "Milton, thou shouldst be living at this hour;�England hath need of thee."
Natural: objects and occurrences from nature� (dawn=hope, rose=love, tree=knowledge)�Conventional: invested with meaning with a group� (religious symbols, national symbols, group symbols)�Literary: found in a variety of works and are more recognized.� (jungle in 'Heart of Darkness')
3 types of Symbolism
"A symbol means more than itself, but first it means itself. Like a developing image in a photographer's tray, a symbol reveals itself slowly. It's been there all along, waiting to emerge from the story, the poem, the essay--and from the writer herself
Similes
Consonance
Alliteration
Whose woods these are I think I know.�His house is in the village though;�He will not see me stopping here�To watch his woods fill up with snow. Robert Frost
repetition of the initial consonant sound:�used for impact, harsh sounds impact the senses, soft, subtle sounds support the tone of the text
Consonance is the repetition, at close intervals, of the final consonants of accented syllables or important words , especially at the ends of words.
"A moist young moon hung above the mist of a neighboring meadow."�(Vladimir Nabokov, Conclusive Evidence, 1951)
Resemblance or similarity in sound between vowels followed by different consonants in two or more stressed syllables. Assonance differs from RHYME in that RHYME is a similarity of vowel and consonant. "Lake" and "fake" demonstrate RHYME; "lake" and "fate" assonance.
Assonance
Hear the mellow wedding bells,�Golden bells!�What a world of happiness their harmony foretells!�Through the balmy air of night�How they ring out their delight!
Writing a Rhetorical Analysis
Analyzing the Author's use of Rhetorical Devices: What strategies/devices has the author employed to create a specific effect and rhetorically appeal to the audience?
Use this Presentation Link for Rhetorical Analysis Essay Help
PERSUASIVE VOCAB��Obviously�Evidently�One might consider�It would seem�However�Of course�Naturally�Certainly�Moreover�More importantly�In particular�Especially�In deed�In fact�Above all�Yet despite this�Clearly�Therefore�Notably
Discussion/ Logic CONNECTIVES���Therefore�Alternatively�As a result�Consequently�Accordingly�Thus�Hence�Equally�Similarly�Likewise�Furthermore�Moreover�On the other hand
Report/ �Illustrating Point�CONNECTIVES�����For example�For instance�Such as�As revealed by�Thus�To show that�To take the case of�An example of this is
Time �CONNECTIVES���At that moment,�All of a sudden,�As fast as lightning,�After a while,�Eventually,�Meanwhile,�Until,�Soon after,�Finally,�Without warning,�Once,�Subsequently,�in the end,�Next,�At last,�Firstly,�Secondly,etc.�While,
-ing OPENERS���Running like the wind,�Screaming in pain,�Tiptoeing down the path,�Scanning the horizon,�Treading carefully,�Gazing out of the window,�Wondering how she would escape,�Questioning her reasons...�Advancing towards her ...�Clambering over the wall...�Stopping dead in her tracks...�Hearing the sound of laughter...
-ly OPENERS����Wearily, the old man...�Anxiously opening the door,�Arrogantly holding the sack of gold,�Temporarily blinded,�Quickly gathering his sword,�Calmly, she backed away...�Silently & swiftly, the figure...�Eagerly, she opened...�Greedily stuffing the gold into...�Bitterly regretting entering...
Preposition OPENERS����Inside a huge chest,�Under the silvery moonlight,�Beyond the towering mountains lay,�Ahead of Perseus, lay a gaping...�Without a moment’s hesitation,�On top of the fiery mountain,�Amidst a sea of nettles and brambles,�Between the looming clock tower and court house,�Above the unsuspecting crowds,
ed, ened, en OPENERS��Frightened by the noise...�Taken by surprise...�Alarmed by the sight...�Shocked and shaken, she...�Blinded by the light...�Rocked by the explosion...�Frozen to the spot...�Excited at the sight of...�Angered by the...�Awakened by the...�Deafened by the silence...�Hidden by the clouds...
Space �CONNECTIVES��At the left�At the right�In the center�On the side�Along the edge�Below�On top�Beneath�Under�Around�Straight ahead�Nearby�In the distance�Beyond�In the forefront�Within sight�Out of sight�Across�Adjacent�Surrounding�At the rear
Emphasis�CONNECTIVES���Above all�Indeed�Truly�Of course�Certainly�Surely�In fact�Really�In truth�Again�Besides�Also�Furthermore�In addition
Detail�CONNECTIVES���Specifically�Especially�In particular�To explain�To list�To enumerate�In detail�Namely�Including
Concession�CONNECTIVES����Although�At any rate�At least�Still�Though�Even though�Granted that�While it may be true�In spite of�Of course
Opposition �CONNECTIVES��But�However�Nevertheless�On the other hand�Instead�In contrast�On the contrary�Contrarily�Conversely�Looking at it another way�Although�The main reason against�Some people do not believe�For instance�The evidence for this suggests�Disagree�Whereas�Where this may be true�As long as�At the same time�Rather��but
Explaining/�Listing�CONNECTIVES����So�For example�In other words�For instance�First of all�Finally�In conclusion�After much thought�The main reason for this�In the end we decided�I believe that�����so
Causal CONNECTIVES�����Because�Therefore�Consequently�As a result�Thanks to this�Because of this�This causes�So�The reason that�This results in�When�In short ����������because
In Addition/�Reinforcing�CONNECTIVES �����And�Besides�Anyway�After all�Many people believe�This is an important issue because�One reason is�Furthermore�Also�Moreover�In addition�A further point�Claim that�����and