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Partnership �Opportunities�Report

2022/2023

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Interlake Tourism

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Benefits of Partnering with Travel Manitoba

REDUCED COSTS

  • We invest in traditional, social and digital media, and then pass savings on to you
  • We buy more, you pay less
  • Our partnership opportunities �are suited to a variety of budgets

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INCREASED REACH

  • We provide access to markets you might otherwise not be able to afford
  • Your partnership helps extend the reach of our campaign as well�

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ENGAGED AUDIENCES

  • We have large and engaged social media audiences
  • Share your message on our channels to reach them�

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RESPECTED BRAND

  • Leverage the equity of our brand
  • Our website or social media platforms are often the first source of information for visitors

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ACCESS TO PARTNER EXTRANET

  • Direct access to your listing on TravelManitoba.com
  • View and edit your account information
  • Market to website visitors 24/7 in any season

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Report Terminology

Clicks: Number of users who click on a specific link.

Click Through Rate (CTR): Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Engagement Rate: Engagement rate is a formula that measures the amount of interaction social content earns relative to reach or other audience figures.

Impressions: Impressions are the number of times your content is displayed, no matter if it was clicked or not.

Open Rate: Open rate is the percentage of how many successfully delivered email campaigns were opened by subscribers.

Page Views: Number of users who have viewed a specific page.

Post Engagements: Number of times people have engaged with a post (ex. likes, shares, comments, etc.).

Reach: Reach is the total number of people who see your content.

Retention Rate: Percentage of viewers who watch an Instagram Story until the last segment.

Video Plays: Number of times the video began to play.

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Facebook Boosted Posts

Travel Manitoba endeavored to reach 30,000 people with your Facebook Boosted post in 2023

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Social Media Contest

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Digital Marketing

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Homepage Featured Placement:

Travel Manitoba

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Where to Stay Featured Placement�Seasonal Placement

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Places to Go Featured Placement

Travel Manitoba endeavoured to have 2,500 page views to your Places To Go Featured Placement in 2023

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Things to Do Featured Placement

Travel Manitoba endeavoured to have 1,000 page views to your Things To Do Featured Placement in 2023

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Things to Do Featured Placement + Campaign - Website

Travel Manitoba endeavoured to have 275 clicks to your site with your Things To Do Feature Placement & Campaign Opportunity in 2023

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Things to Do Featured Placement + Campaign - Facebook

Travel Manitoba endeavored to have 750 people click on your Things To Do Feature Placement & Campaign Facebook ad in 2023

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Festivals & Events Digital Campaign

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Hunt Fish MB

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Featured Placement on HuntFishManitoba.ca