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SEO Minor Project 4: Creating SEO Strategy for a Brand

Search Engine Optimisation

Neha Pande

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List of Tasks

How to use this PPT Template: Watch a Demo Video

SEO Analysis

Website: https://www.theweddingcompany.com/
SEO Audit Template
How to use the template? Click on the SEO Checklist template. Click on ‘File’ and make a ‘Copy’ of the template. Rename the spreadsheet to ‘YourName_Website_Audit_Betterhalf.ai’ Work on your copied spreadsheet, finish the website audit and record all your entries. Once you done with your audit, click on ‘Share’, change the General access to ‘Anyone with the link’, give the ‘Commenter’ access and click on ‘Done’ Copy the spreadsheet link and paste the link in the below box.
Your website Audit for theweddingcompany: https://docs.google.com/spreadsheets/d/1At4jwMKVGLluGjJV5VFpACpQhpOY5P0qfU4vzz2jc4U/edit?usp=sharing

Report Generation

Website: https://www.theweddingcompany.com/	Your SEO Report for Betterhalf.ai
SEO Diagnostic Report	https://www.seoptimer.com/www.theweddingcompany.com
Keyword Research Report	https://drive.google.com/file/d/1U36I_uEf7HAAK7yjhcmftMWEJh9NCf-B/view?usp=sharing
Keyword Page Allocation Report	https://docs.google.com/spreadsheets/d/1qFl7hdEMbMDJsK-R9BRXs5cabMOIpq_imIdgj4ZlrIo/edit?usp=sharing
How to use the template? Click on the SEO Checklist template. Click on ‘File’ and make a ‘Copy’ of the template. Rename the spreadsheet to ‘YourName_Website_Audit_Betterhalf.ai’ Work on your copied spreadsheet, finish the website audit and record all your entries. Once you done with your audit, click on ‘Share’, change the General access to ‘Anyone with the link’, give the ‘Commenter’ access and click on ‘Done’ Copy the spreadsheet link and paste the link in the below box.

SEO Action Plan

Website: https://www.theweddingcompany.com/
SEO Action Plan
How to use the template? Click on the SEO Checklist template. Click on ‘File’ and make a ‘Copy’ of the template. Rename the spreadsheet to ‘YourName_Website_Audit_Betterhalf.ai’ Work on your copied spreadsheet, finish the website audit and record all your entries. Once you done with your audit, click on ‘Share’, change the General access to ‘Anyone with the link’, give the ‘Commenter’ access and click on ‘Done’ Copy the spreadsheet link and paste the link in the below box.
Your SEO Action Plan Betterhalf.ai: https://docs.google.com/spreadsheets/d/1mt5N5hgJLmTSYdmplRK7LKqcyNl141E876MwdlkQP_A/edit?usp=sharing

Notes

- As the above snapshot stays the betterhalf.ai has rebrand and name the company as the wedding company.

Month 1: Technical health + baseline rankings

Month 2: Keyword growth + traffic increase

Month 3: Authority + lead improvement

Notes

For the diagnostic report for an website unable to download the report as it is paid one but link is share for the free version can be viewed as live which gives the detail diagnostic report for any website

- For the keyword research have used the Google keywords tool.