On the go Espresso Machine

Dylan, Shalynn, Sheridan,

Stefano, & Vish

“On the Go” Espresso Machine is for caffeine lovers who are always “on the go” or on a time crunch and is perfect for those who do not have time to wait in a long line at Starbucks.

“On the Go” Espresso Machine is:

• stainless steel
• portable hand-held espresso machine
• contains 3 filter baskets with caps and a built-in espresso cup
• requires no disassembly when cleaning
• comes with free carry case

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Dimensions:

• 12.00x8.36x8.36in

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Weight:

• 2lbs.

Water Capacity:

• 8.10oz.

Product

Before

After

Strengths

Weakness

Opportunities

Threats

STP

Our product is for the on the go coffee drinker.

• The soccer mom who needs a quick pick-me-up before practice
• The over the road trucker who needs to meet his delivery deadline
• The Taxi driver who spends all day in his car
• Your average everyday coffee drinker trapped in rush hour during their morning commute

STP

Our largest segment would be the average everyday commuter. With one uniform product to begin with, we would grow to offer different models customized for different segments of consumers.

Advantages

Our advantage versus our competitors include:

• At a lower price point than our competitors, our product will be offered at a price that makes ours more obtainable to the consumer
• As the only company based in the US, our product cost less and takes less time to ship

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Pricing

Currently there are no products like this in the US market. There are however a few overseas competitors offering luxury machines for luxury prices. Having a monopoly in the market, our competitors can charge whatever they like. With our competitors charging $190 up, we can price our product using the cost-plus strategy and still come well under our competitors.

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$

“On the Go” Espresso Machine is available at:

• Our Website
• Sam/Walmart
• Bed Bath & Beyond
• Macy’s

Place

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• Advertise�Uber & Lyft (would also offer a sales promotion of a coupon)

Kickstarter

• Social media- Viral Video
• YouTube�So many people have 1,000,000 subscribers… We would offer a spepromo code.
• Sam’s demonstration

Promotion

Got

coffee?

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Marketing Plan

November 2016

February 2017

July 2017

November 2017

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Use Kickstart program to get funding and create prototypes

Ship out first round of product while advertising on social media and making contracts with top coffee makers to create bundle packaging

Increase sales at more retailers and start making commercials

Have production set up for mass producing and have full advertising across all media networks

On the go Espresso Machine