BRAND STORY
Last Edited June 2024
Brand Words
How Colorchain should be perceived by customers and clients.
Hand-crafted with an unwavering commitment to high-quality design, materials, and construction, Colorchain is the only choice for premium medical apparel that commands respect.
Elite
Just like the physicians it serves, Colorchain is multifaceted, balancing highly functional elements with intentional placement and details that add polish for any role or setting.
Multifaceted
Colorchain’s polished garments enable wearers to present themselves with uncompromising poise and prevent stains and contamination that affect perception and health.
Professional
Beyond leading aesthetics, Colorchain is at the forefront of integrating groundbreaking anti-microbial technology into medical apparel for doctors on the frontlines of health.
Scientific
Grounded in the professionalism and rigor demanded of physicians, Colorchain emboldens wearers to express their individuality with vibrant pops of color and fashion-forward cuts.
Artistic
Colorchain tastefully tempers the trends of today with classic, sophisticated styles that suit the large age range of physicians in need of the elevated, quality apparel it provides.
Timeless
BRAND PERSONALITY
www.colorchain.com
Brand Story 2024
Brand
Archetypes
Colorchain was founded to make an impact, and that commitment to its customers and employees shines through in each and every step of product production.
Colorchain at Home: Entrepreneurial Caretaker
Colorchain redefines what it means to dress like a physician, paving the way for physicians to both command respect and express their individuality.
Colorchain to the World: Rebellious Guide
Due to it’s high quality products and innovative fabric technology, Colorchain will lead the industry in safety, comfort, and style, making it a clear choice for physicians who want to dress their best.
Colorchain When It Daydreams: Heroic Pillar
The personalities the Colorchain brand embodies for various audiences
BRAND PERSONALITY
www.colorchain.com
Brand Story 2024
Brand Tone + Voice
The tones the Colorchain brand evokes when speaking to its audiences
With first-hand physician experience and leading fabric technology partnerships, Colorchain speaks with authority on the medical apparel needs and trends among physicians.
Trusted Expertise
Colorchain balances its professionalism with a tone that’s bold and straightforward, unwilling to sacrifice its expression, similar to the physicians who choose to wear Colorchain.
Clear Authenticity
Given the serious value Colorchain provides its customers, it can afford to speak playfully about the brand, grabbing the attention of and relating to its physician customers.
Tasteful Wit
BRAND PERSONALITY
www.colorchain.com
Brand Story 2024
Brand Positioning:
By Physicians, For Physicians
The Colorchain brand positioning statements, ranked.
Founded by a surgical doctor, we’re intimately familiar with the day-to-day demands of physicians, allowing us to implement those “just right” details that always deliver on polished functionality.
Each of our garments receives the same level of craftsmanship and attention to detail as a luxury clothing item for a long-wear product that looks as beautiful as it feels.
Hand-crafted for Premium Quality
Colorchain is as functional for the bedside as it is elegant for the boardroom. Our sophisticated wardrobe helps you transition environments effortlessly without sacrificing the comfort, safety and preparedness essential to your role.
Elevated Style to �Stand Out
Our primarily female workforce is holistically trained in environmentally sustainable manufacturing, and those marketable, transferable skills translate to an economically empowered workforce and community.
Looks Good, Feels Good, Does Good
BRAND MESSAGING
www.colorchain.com
Brand Story 2024
The Only Statement
Colorchain is a medical apparel brand that draws on first-hand physician experience to craft garments that suit physicians in their many roles to show that someone is looking out for them, when they’re looking out for patients.
BRAND MESSAGING
The Colorchain difference explained simply.
www.colorchain.com
Brand Story 2024
Serve the physicians tirelessly serving others
OUR MISSION
Physicians are looking for medical apparel that can keep up with the varied and demanding roles they play.
www.colorchain.com
Brand Story 2024
What Colorchain helps physicians overcome
THE PROBLEM
In an already demanding role, physicians must battle medical apparel that causes more problems than it solves.
The medical apparel readily available to physicians often lacks in comfort, ergonomic functionality, style, and technology presenting several daily obstacles for physicians:
www.colorchain.com
Brand Story 2024
What we say
to let physicians know we understand
Colorchain’s founder set out to solve the problems she faced as a physician.
Colorchain nails the details that make medical apparel stand out because, after years in the field, its founder is intimately familiar with the needs and asks of physicians.
In an environment where physicians are so often pushed to overlook their own needs, Colorchain apparel is engineered to accommodate both physicians’ roles, settings, and patients, so the typical fit, safety, and professionalism issues don’t get in their way.
BUILD EMPATHY
www.colorchain.com
Brand Story 2024
Prove we’re a trustworthy outfitter for physicians
Colorchain has an unrelenting commitment to the highest quality.
Colorchain is a global brand and distributor of medical apparel that boasts a less than 1% product return rate. With full ownership over the manufacturing facility and process, Colorchain is steadfastly committed to quality at every step in its unique, handcrafted process — from intuitive design to shipping.
Additionally, Colorchain is partnering with cutting-edge researchers at MIT that will allow them to deliver first-of-its-kind antimicrobial and anti fluid material that is set to deliver ground-breaking levels of protection to physicians without sacrificing comfort, breathability, and style.
BECOME A TRUSTED AUTHORITY
www.colorchain.com
Brand Story 2024
Meets the need for medical apparel tailored to physicians
BETTER WAY
Colorchain is the first and only medical apparel brand to be founded by a physician, for physicians.
With that brand promise, Colorchain goes beyond simply outfitting physicians; it elevates them. It offers in-depth customer consultations intended to deliver the perfect style and fit from your first order. Plus, Colorchain regularly sources feedback from active physicians to continually improve the clothing line.
And just as physicians set the tone for safety and technology among their departments, Colorchain is always one step ahead in terms of technology, safety, and sustainability efforts, making it easier for the physicians it clothes to lead the way.
www.colorchain.com
Brand Story 2024
Agreements Colorchain makes to alleviate the fears of physicians
Know your purchase has an impact.
Colorchain supports multiple social responsibility initiatives that empower its largely female workforce and the communities in which those women live. In providing holistic training and leadership development, Colorchain empowers its employees with transferable skills that ultimately benefit them and the vulnerable households they head.
COLORCHAIN PROMISE
Enjoy a luxury experience.
Whether you shop online or in a boutique, Colorchain provides a concierge shopping experience where your role, fit, and style preferences are gathered to match you with your perfect garments. Then, those garments are handcrafted with specialized machinery by skilled makers before being delivered to your doorstep.
Always get a product you love.
Because Colorchain owns and operates its manufacturing facilities and maintains a strict attention to product quality, customers can be confident they’ll get a consistent product experience every time. So once you find your favorite pieces, you can buy them again and again.
www.colorchain.com
Brand Story 2024
How Colorchain changes physicians’ �daily lives
Before Colorchain:
“I struggle to find medical apparel that is comfortable for long hours and meets my needs as a physician.”
“Being identified as a physician is important to me and to building my credibility with my patients and colleagues, so it’s frustrating to be mistaken for a nurse or technician.”
“I sometimes resort to DIY alterations for my hospital scrubs so they’re wearable. And on messy days, I have to wear stained or bacteria covered clothing on my body for 8+ hours.
THE TRANSFORMATION
After Colorchain:
“I look forward to wearing my Colorchain wardrobe because I know I’ll be prepared for whatever comes my way that day.”
“My apparel has an air of sophistication that commands respect among my patients and colleagues in whatever setting I find myself.”
“My colorchain wardrobe is fit to me, so I no longer have the distraction of makeshift clothing. Plus, I feel more at ease knowing there’s a protective layer between me and the mess of my job.”
www.colorchain.com
Brand Story 2024
BRAND STORY
Last Edited June 2024