Norgen Tapel
Copywriting Portfolio
Hi! I’m Norj.
I’m a copywriter specializing in brand identity, websites, and social media. I have worked in industries such as e-commerce, tech, food, lifestyle, and education.
Skills:
Friendly to communicate with
Norgen has done the work more than we have asked for! Her research skills are excellent. And, her copywriting skills are more than professional, as perfect as we hoped for. Norgen knows her stuff, and she is very friendly to communicate with. I love the way she really cared to listen and gave feedback. It was a nice collab with her.
— Abir Hossain�Co-Founder, SOHO Creator Community
Boost your sales
I asked her to write a Facebook post copy for my online course, and she did an amazing job! In the first week, it raised my sales by 25%. Nice.
— Chester Villanueva
Founder, CV Website Builder Group
Improve your message
The project has really helped me evolve my marketing messages and optimize my keyword usage to reach and appeal to my ideal clients better! I also think the messaging Norj has used for my homepage will do a much better job of attracting people to book my discovery calls than my previous homepage.
— Dani Longo
Life Coach, DaniLongo.com
Working with Norj
Click on a thumbnail for more projects.
Chef Patrick Co
Siena College Taytay
Wordtract
Eton Centris
Smavy
Champee’s
Trust Home Depot
Soul Kitchen Co.
The Futur
Synerlogic
Copy editing & email copy
CLIENT
Synerlogic Consulting Group is a coaching company for C-level executives and board members. They aim to help their audience navigate complexity and drive success in a world of accelerating change.
PROJECT
Synerlogic Principal Consultant Randy Evans’ biggest goals are to launch his Substack and email newsletter.
HOW I HELPED
FEEDBACK
The Present
Copy editing
CLIENT
The Present is an online coaching program for financial education. The brand’s main audience are average Filipino workers. They’ve collaborated with several international brands like Grab, Johnson & Johnson, and Manulife.
PROJECT
Jan (Founder) tapped me to write his booklet PDF. This booklet will be used as material for his program members.
HOW I HELPED
The Futur
social media copy
CLIENT
The Futur is an online education platform teaching independent creatives to be successful entrepreneurs.
PROJECT
Their team outsourced a marketing agency to plan, create and write Instagram content for them.
HOW I HELPED
The outsourced agency enlisted my help to contribute weekly Instagram captions.
WORK
Siena College of Taytay
rebrand launch campaign
CLIENT
Siena College Taytay (SCT) is a Dominican School based in Rizal, Philippines.
PROJECT
SCT wanted to modernize their look—embracing the new generation of Sienans—while still preserving their identity and history. The rebrand will be unveiled to everyone through a big rebrand launch event.
HOW I HELPED
I led our creative team in brainstorming the campaign message. We focused on crafting their brand’s story, tying it to a renewed vision. This new story was used as the foundation of the rebrand and marketing campaign.
I’ve written copy pieces including video scripts, social media captions, and planned monthly content calendars leading up to the rebrand launch event.
OUTPUT
me!
Eton Centris
content writing & social media management
CLIENT
Eton is a real estate brand of the Lucio Tan group, one of the Philippines’ biggest business conglomerates.
PROJECT
My previous company partnered with them for a branding, social media, and website project.
HOW I HELPED
We worked alongside Eton’s in-house marketing team. I spearheaded our social media efforts—delivering monthly reports and leading group brainstorms for monthly social media content and campaigns.
OUTPUT
We ran the ‘With Distance Comes Closeness’ campaign in an effort to make the real estate’s tenants and customers feel valued in times of isolation and distance. The mechanics were designed to make joining easy and interactive for the audience.
We premiered the #EtonCentrisHeroes thread celebrating the establishment’s unsung heroes during the pandemic.
Soul Kitchen Co.
social media captions
CLIENT
Soul Kitchen Co is Davao City’s first plant-based cafe, promoting healthy fast-food for the health conscious.
PROJECT
SKC needed a team to grow and manage their social media account.
HOW I HELPED
I work with a team of digital marketing specialists, photographer, and designers to manage its overall social media content.
I wrote social media captions for their monthly content.
WORK
Champee’s
brand identity
CLIENT
Champee’s is a small business, who sought DTI and Carve’s help to establish their brand identity.
PROJECT
Carve (my previous employer) partnered with DTI to provide branding strategies for small businesses.
HOW I HELPED
I led strategy sessions with the client and project managed a team of designers to craft an identity for her brand and customers.
OUTPUT
Chef Patrick Co
content writing & social media management
CLIENT
Chef Patrick Co is the owner of two Davao-based restaurants, namely Asian Cow and Fat Cow. Aside from manning his restaurants, he’s an online content creator.
PROJECT
He outsourced a local digital marketing team, TOG (The Other Guys), to help create his content and market his three brands (Asian Cow, Fat Cow, Chaf Patrick Co) online.
HOW I HELPED
I was contracted by TOG to plan his monthly content calendars, publish daily social media content, ghostwrite occasional articles, and write monthly captions for all three of his brands.
WORK
Trust Home Depot
social media captions
CLIENT
Trust Home Depot is Davao City’s homegrown retail establishment for home improvement and hardware products.
PROJECT
THD needed a team to grow and manage their social media account.
HOW I HELPED
I work with a team of digital marketing specialists, photographer, and designers to manage its overall social media content.
I wrote social media captions for their monthly content.
WORK
Wordtract
landing page copy
CLIENT
Wordtract is a startup product (plugin) for Figma designers.
PROJECT
Wordtract team needed someone to enhance their landing page copy with better tone and SEO-friendly keywords.
HOW I HELPED
The project required a one-week turnaround time.
With a tight deadline, I did light keyword research and developed their brand’s message through social media listening.
With minimum revision, the client was pleased with the copy.
OUTPUT
Smavy
website copy
CLIENT
The Smavy is an online learning center based in Australia.
PROJECT
They’re a new company and needed help with branding, audience research, messaging, design, and copywriting.
HOW I HELPED
This project entailed heavy collaboration between me and the designer. I helped the team with keyword research, competitor research, developing the message, and writing the copy.
Most of my writing was done on Figma where I directly added copy to the design mockups.
Let’s talk!