Fund Your
Cultural Event
with Ada Ada Ada &
Questioning Creatives
Agenda
Intro to me and the workshop (10 minutes)
Working with your project (60 minutes)
Outro, questions and feedback (20 minutes)
ada-ada-ada.art
Ada Ada Ada (she/they)
Artist, writer and speaker
I work with gender, queerness and bodies as perceived by algorithms, software and "artificial intelligence"
ada-ada-ada.art
Interaction design at ITU CPH and Malmö University
from 2012-2019
Co-founded the interactive art studio Circuit Circus
in 2015
Head of Tech at
a sustainable apparel company
from 2019-2021
Went solo as an algorithmic artist and speaker
in late 2021
ada-ada-ada.art
But most importantly…
Volunteer committee member of Copenhagen Municipality's youth culture fund Snabslanten
since late 2023
ada-ada-ada.art
ada-ada-ada.art
Introducing you to…
ada-ada-ada.art
The ADA system
Attract, Distinguish, Allocate
Who is your audience?
How do you reach them?
Are they unique in some way?
Do they require unique targeting?
How many do you need to reach?
Attract
ada-ada-ada.art
Distinguish
Who is doing similar things?
What makes your project different?
What makes your team special?
ada-ada-ada.art
Allocate
What does the fund actually support?
How are you using your funds?
What does it cost to reach your audience?
Are you getting the most of them?
Can you get creative with resources?
ada-ada-ada.art
The ADA system
Attract, Distinguish, Allocate
Now it's
your turn
Worksheet
You can download the worksheet here:
https://docs.google.com/document/d/10DOO4Qw0eEBYITdBC8EzMFghHVyTfZnxUU8vGPqkfQ0/edit
ada-ada-ada.art
Get into groups
Pair up with someone from another project.
One worksheet per person.
ada-ada-ada.art
Your project pitch
Write down the current pitch
for your project.
Task 1
5 minutes
ada-ada-ada.art
Attract
Why attract?
Focus your project
Reach the right people
Find the right funds
Communicate clearly to the funds
ada-ada-ada.art
What is your target group?
Age and location
Occupation and education
Gender and sexuality
Ethnicity and nationality
Interests, politics or special needs
ada-ada-ada.art
Underrepresented?
Special needs (health, economic, etc.)?
Are you part of it?
Why is this your target group?
ada-ada-ada.art
How can you reach them?
Digital, physical or hybrid media?
Which ones?
Word-of-mouth? Via whom?
Special targeting necessary?
How many do you want to reach?
ada-ada-ada.art
Attract
What is your target group?
Why is this your target group?
How can you reach them?
Task 2
15 minutes
ada-ada-ada.art
Distinguish
Why distinguish?
Funds get more applications than funding allows.
They want to support something very special.
They also want to support very special people.
What makes you stand out from the rest?
ada-ada-ada.art
Who is doing similar things?
Locally, nationally, internationally.
Facebook, dukop.dk, Instagram, brugbyen.kk.dk
ada-ada-ada.art
How does your project
stand out?
Are you doing this somewhere special?
Is your target group unique?
Does your concept differ from others?
Does your project take place at a special time?
ada-ada-ada.art
How is your team special?
What are your skills, backgrounds, experience, etc.?
Does your team have a unique combination?
What makes you the best fit to create this project?
ada-ada-ada.art
Distinguish
Who is doing similar things?
How does your project stand out?
How is your team special?
Task 3
15 minutes
ada-ada-ada.art
Allocate
Funds want to make sure their funding is used
in the best way possible.
Being realistic and creative about your budget shows funds that you value their support.
Why allocate?
ada-ada-ada.art
Funding suggestions
Lokaludvalg (Nørrebro, Vesterbro, etc.)
Snabslanten
Tuborgfondet
Find more here: https://www.kk.dk/brug-byen/kultur-og-projektstoette
ada-ada-ada.art
Where can you apply?
Check where other events got funding.
Check your fund's specifications.
Are you asking for something unsupported?
What type of funding is given, e.g. lump sum or
deficit warranty (underskudsgaranti)?
ada-ada-ada.art
How are you using your funds?
What do you need to pay for?
Are your budgeted costs realistic?
Get prices from vendors, and be specific.
Should you find other income sources?
ada-ada-ada.art
Can you get creative?
Can you borrow stuff from friends/colleagues?
Who could be sponsoring?
Should you find additional income sources?
ada-ada-ada.art
Allocate
Where can you apply?
How are you using your funds?
Can you get creative?
Task 4
15 minutes
ada-ada-ada.art
Refine the pitch
Write your pitch in 20 words
Task 5
3 minutes
ada-ada-ada.art
Write your pitch in 10 words
Task 5
3 minutes
ada-ada-ada.art
Write your pitch in 5 words
Task 5
3 minutes
ada-ada-ada.art
Final notes
Show us who you are
Visually (incl. faces!) and textually.
ada-ada-ada.art
Rejection is part of the game
Find a way to keep going.
ada-ada-ada.art
Read others' applications
Ask friends and strangers.
ada-ada-ada.art
Don't use ChatGPT
It neutralises your writing,
and since everyone else uses it,
it won't help you stand out.
(+climate impact, data privacy and much more)
ada-ada-ada.art
Questions and feedback
I have my last Snabslanten meeting
in January 2026, so…
Let me know, if you're interested
in joining the committee,
and I'll hook you up
Good luck with
your applications
You're always welcome to reach out <3
Website ada-ada-ada.art
Signal ada_ada_ada.99
Email hello@ada-ada-ada.art
Instagram @ada_ada_ada_art
Credits
Backgrounds
Public domain paintings via SMK Open
Swirly shapes from Snabslanten
Ada Lovelace painting via Wikimedia
AI-Ada with money via Ada Ada Ada
ada-ada-ada.art