Mission & Vision Alignment

ENTREPRENEURIAL PATHWAYS 10.9.25 RUTH FELDMAN, CEI-WBC BUSINESS ADVISOR, PROGRAM DIRECTOR RUTH.FELDMAN@CEIMAINE.ORG

​

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

What is your True North?

What do you believe?

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Everyone has a story

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

I've learned that people will forget what you said, people will forget what you did,

but people will never forget how you made them feel.

- Maya Angelou.

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Take time to -

Articulate your business mission, vision and values for yourself, your team, your customers.

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Where to Start?

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Start!

MISSION ��Business TODAY:��What it is you do, make, �service you provide

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Mission:  The purpose of a mission statement is to provide a short summary of the business’ purpose and focus. �It can be complex or succinct, but it should never be more than one paragraph (and in many cases, more than one sentence).

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

“Bring inspiration and innovation to every athlete in the world.*

�If you have a body, you are an athlete.”

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

VISION:��ASPIRATIONAL:�The future we see and work towards� ����

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Vision:  Think of your vision statement as a glimpse into your business’s future. While the mission describes your company’s focus and what it does, the vision for your company is its direction and identifies what you want it to become. The purpose of your vision statement is to pinpoint the goals and outcomes your business was created to achieve and outline how it will get there.�

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Peter Drucker -

• A good mission statement focuses on the "why" of the enterprise, motivating everyone involved to make a real difference. 

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

The effective mission statement is short and sharply focused. It should fit on a T-shirt. The mission says WHY you do what you do, not the means by which you do it.

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

People don’t buy WHAT you do,

​

​

​

people buy WHY you do it

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Your turn!

~ What / How = Mission; your NOW

~ Why = Vision; big, future picture

Vision Questions to get you started:�

• What problem does our company want to solve?
• What does future success look like for our company?
• How many employees will our company have?
• How large will our customer base be?
• Does our vision align with our mission?***
• What is the legacy you want your business to leave?

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025

Resources

CEI - WBC ENTREPRENEURIAL PATHWAYS - MISSION & VISION

10/9/2025