MARKET AROUND US

By: -

S K Srivastav, TGT Social Science, JNV MORADABAD

What is Market

• A place where we purchase anything and also sell any thing is called market.

​

Types of Market

• Weekly Market
• Neighborhood Market
• Shopping complexes and Malls
• E Market
• Tele Market

Weekly Market

• A Market is so called because it is held on a specific day of the week.
• Weekly Market does not have permanent shops.

Some common weekly markets

​

WEEKLY MARKETS

As they are open only for a day of the week

ADVANTAGES

Weekly markets are markets which are held on a specific day of the week.

The goods are available at very low rates and bargaining can be done here.

Most of the things that we need daily,such as vegetable ete.

�DISADVANTAGES

Weekly markets are not permanent i.e.they are open till evening and are then closed.

They do not have branded or quality materials.

Neighborhood Market

• They are near our home and we can go there on any day of the week.

Shopping Complex and Malls

• This type of markets we find in urban area and have many shops in one building. For example – Vishal Mega Mart, Big Bazaar, etc.

E Market

• This type of market is find online over internet. For example – www.flipkart.com, www.amazon.com, etc.

Tele Market

• This type of market we can over television shows on specific channels. For example – Homeshop 18, Starcj Alive, Telebrand, Sky Shop

SHOPPING COMPLEXES AND MALLS

• Advantage
• Shopping complexes-a hub of shops within a defined area Malls-air conditioned multi-storeyed buildings with shops on each floor have branded materials with superior quality.

​

• They house a number of big company showrooms selling all kinds of goods

​

• Disadvantage

​

• The branded goods are very costly.

​

• Fewer people can afford to buy branded goods

​

• Bargaining in these shops is not possible as they have fixed rates.

​

​

• Shopping complexes have large interiors with several floors and sponsored by huge companies

​

​

• They have advanced technology for the comfort of the customer such as air conditioned floors, escalators, and billing is done on computers

​

�

They are bought by wholesale traders in a bulk

​

wholesale traders now sell the goods to other smaller traders

The goods are finally reached to the consumer when the retailers buy the goods from the traders and sell them in the form of weekly markets , neighborhood shops etc,�

People in urban areas can enter markets without stepping out of their homes via the Internet. They use their credit cards/Debit Card/Net banking to make ‘online purchases’.

Net shopping through laptops Some common online purchasing sites

Inequality in markets –buying and selling

�

​

Buyers

• Different buyers have different incomes
• So they buy the product that

fits in their budget

• It may be either a weekly market or a shopping complex, so there is inequality in the quality of product different buyers get.

Sellers

• Sellers earn profits unequally
• One who sells goods in a weekly market has much less profit than a seller in the shopping complex
• The seller in a weekly market cannot invest more money, so has less variety of products
• The seller in a mall can invest money for a huge variety of products

Case study - marketing

​

​

• Marketing is a new way for success in a business.
• It means, thinking about a business in terms of consumer needs and satisfaction.
• Marketing techniques include :-
• Choosing target markets through market analysis
• Understanding the consumer’s behavior and advertising a product's value accordingly to the customer.
• Marketing blends art and applies science and makes use of information technology.
• Learning your customers' needs and how you can add value through marketing activities paves the way for a

Marketing Target

A group of customers at which a company aims its products and services. As the company identifies its potential customers, it will be successful in delivering its services to the consumer. Ex.-the target market of a company selling dolls would be small children.

.

​

​

SHATRUGHAN KUMAR SRIVASTAVA (S.K.SRIVASTAVA )

TGT SOCIAL SCIENCE, MORADABAD

​