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ICONIC SWEDISH BRAND SINCE 1976

An important brand from an important era – this was the decade that Sweden saw a dramatic rise in the number of working mothers and the women’s movement became a global concept.
The founding idea was to make high quality clothes thatwould make everyday life easier for working mothers – with less time spent on ironing and mending.
Clothes that were easy to pass on between sibling – withless time spent on shopping for new clothes.
Always with the children’s best interest at heart – easy to dress and undress, comfortable to wear and made for all kinds of play.

PO.P TO BE WORN BY AT LEAST THREE CHILDREN

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PO.P STORE CONCEPT

Award winning Store Concept 2018
Visualizing the core values of the Brand Celebrating the Nordic heritage in the choices of materials, colours and details. Creating an indoor environment inspired by the outdoors – and attract both kids and parents.

PO.P TO BE WORN BY AT LEAST THREE CHILDREN

THE PRODUCTS

PO.P TO BE WORN BY AT LEAST THREE CHILDREN

MOST PREFERRED OUTERWEAR BRAND

Designed and developed for the Nordic climate and outdoor lifestyle.
A unique premium position in all our markets. 43% of total turnover.
According to extensive customer surveys performed by IPSOS every other year Polarn O. Pyret is the most preferred brand when buying quality outerwear in core markets.
Experts in layers; Innovative solutions – unique snap solution in our shell jackets attaches to our fleece & puffer jackets.
Super soft, washable, Merino wool.

Waterproof material with a water column of at least 10,000 mm for all day play in torrential rain, wet mud and heavy snow
Fully taped seams that make the garment completely Waterproof
Abrasion resistance of at least 5,000 cycles, 180 grit, 12 kPa
Windproof material that keeps chilly winds out
Breathability of at least 5,000 g/m2/24h
BIONIC-FINISH® ECO water repellence, an eco-friendly technology
PrimaLoft® insulation in all padded garments, vegan friendly and 80% recycled

PO.P TO BE WORN BY AT LEAST THREE CHILDREN

PO.P SEGMENTS �& PRODUCT GROUPS

Attention to detail & innovative solutions
Detachable hoods on ALL jackets and hoodies from size 80.
No wind proof materials in hoods or front placket upper top for children under 12 months.
Very high demands on the fastening of all small parts (such as buttons)
All of our garments have to pass through a metal detector before they are packed - to make sure that there aren’t any hidden needles left in the garments.
We have neck warmers with a tight fit in our assortment - instead of scarves that can easily get caught.
Strict fire safety requirements for all our fabrics. LEADING IN CHILD SAFETY

PO.P TO BE WORN BY AT LEAST THREE CHILDREN