[NAME]
[TITLE], [TEAM]
[CONTACT DETAILS]
[DATE]
[COMPANY NAME] �Social Media Report
[ LOGO]
Obvious note! This slide and others like it are instructions to help you customize the template. So yes, you should delete them before you share your strategy with stakeholders.
How to use this template
Already followed the brilliant advice in Hootsuite’s guide to creating a social media report?
Great! Now you’re ready to start filling out this template.
To edit, you’ll need to make your own copy. In the upper left hand corner of your browser, click File, then Make a copy… Ta-daa! You’ll have your own version of the template to fill out.
Introduction
Whet your readers’ appetites with a little context so they understand what to expect in the rest of the report.
Limit it to one page (and don’t try to cheat with tiny fonts).�Keep it short, sweet, and punchy.
The introduction should summarize your:
Writing an effective introduction
Introduction
Success Snapshot
The success snapshot is a quick overview of your most important results. If your viewers only see one slide in your report, it should be this slide.
Give a quick summary of a campaign’s performance (or of your monthly or weekly performance, if it’s a regular report). For example, you might want to list high-level data like total new followers, total engagements, or total website traffic. You’ll get into the details in the next section.
Use green for targets you reached or exceeded, and orange for targets you missed.
What is a success snapshot?
Between [date] and [date], we achieved the following:
Success Snapshot
New Followers
Website Visits
Engagements
XXX
Target: XX
XXX
Target: XX
XXX
Target: XX
Data Tracking
This is the part where you go into a little more depth. The specific data you’ll want to include depends on the goals and related metrics you’re tracking—typically including number of posts, net followers gain or loss, number of likes, post reach, and so on.
(Need a few pointers? Check out our post on social media metrics that really matter.)
For context, it’s a good idea to provide some previous results as well.
Data tracking
Instagram Performance
# of posts | Net Followers Gain/Loss | Total Likes | Bio Link Clicks | Story Views |
| | | | |
| | | | |
[Date range]
[Comparison date range]
Top performing post
[insert image and link here]
Facebook Performance
# of posts | Net Followers Gain/Loss | Total Likes | Page Views | Video Views |
| | | | |
| | | | |
[Date range]
[Comparison date range]
Top performing post
[insert image and link here]
Twitter Performance
# of posts | Net Followers Gain/Loss | Total Likes | Total Retweets | Engagement Rate |
| | | | |
| | | | |
[Date range]
[Comparison date range]
Top performing post
[insert image and link here]
YouTube Performance
# of posts | Net Followers Gain/Loss | Total Likes | Comments | Views |
| | | | |
| | | | |
[Date range]
[Comparison date range]
Top performing post
[insert image and link here]
LinkedIn Performance
# of posts | Net Followers Gain/Loss | Total Likes | Total Shares | Page Views |
| | | | |
| | | | |
[Date range]
[Comparison date range]
Top performing post
[insert image and link here]
TikTok Performance
# of TikToks | Net Followers Gain/Loss | Total Likes | Total Shares | Total Views | Total Comments |
| | | | | |
| | | | | |
[Date range]
[Comparison date range]
Top performing TikTok
[insert screenshot and URL here]
Other Standout Results
Sometimes the numbers don’t fully capture the results of a campaign. Maybe you made contact with a key influencer for the first time. Or maybe a really compelling testimonial came in through social that you’ll be able to use in future marketing campaigns.
Use this space to report on results that are relevant to your goals,�but not easily captured in a chart. If an image or screenshot helps stakeholders see the value, add that too!
Standout results
Other Standout Results
Analysis
Use this space to go beyond simple reporting and analyze what�the data actually means.
For example, instead of reporting the number of clicks you drove�to your website, you might want to analyze how much of your total website traffic is coming from social campaigns. Or discuss how�the results compare to previous campaigns, and why that might be the case.
Let people know why you got the results you did, and what they mean. Choose a few high level results to focus on.
Auditing your social media presence
Takeaway 1
Takeaway 2
Analysis
Conclusion
Summarize your results, what you’ve learned, and how the results of this campaign will affect strategy for future campaigns.
Concluding your report
Overall learning 1
Overall learning 2
Overall learning 3
Overall learnings
What worked?
What didn’t work?
How will we adjust our strategy in the future?
Future strategies
Action items
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