Young Adult Cancer Survivors
Advertising & Social Media Strategy
Samantha Hovis, Alex Falzone, Hailey Hunter, Tommy O’Brien
AGENDA
Advertising
02
Podcast & Out-of-Home
01
Our Approach
Summary of our main points
04
What Now?
How do these ideas translate to success?
03
Social Media
Use & Expansion of Platforms
Our Approach
01.
THE MAIN POINTS
SUPPORT
Who YASU is & how does their branding speak to their audience
BRANDING
Where could YASU be next week, or even 5 years from now?
THE FUTURE
Through sponsorship & donation
Advertising
02.
Podcast
01
02
CHOICES:
Out-of-Home
30 Seconds
Informative
Stand Out Advertising
71%
Business owners say� 100+ employees listen to podcasts
55%
Podcast listeners pay attention to ads
Podcast Statistics
67%
Podcast listeners between ages 18-39
Podcast Type
Examples:
2. Local
Podcast Script
‘Young Adult Survivors United is the largest community in Western Pennsylvania for young adult cancer survivors and their co-survivors. One common theme that has come to light through YASU’s experience is that young adult cancer is different. Our team needs your help to make a difference in the lives of the far and few young adult patients that experience ongoing and lingering effects of cancer diagnosis. Over 500 survivors have already benefited from our program and we can only hope to grow that figure. Make a difference today and visit yasurvivors.org to donate, explore our many events, or simply learn more about YASU. We are in this together!’
Out-of-Home
Our OOH Advertisement, to be displayed in poster format, or as displayed here on a bus shelter
Why Out-of-Home?
Nielsen Study 2017 Presents Findings on OOH Success among the population:
And the most important thing: Poster ads work!!
Our Vision
Ad 1
Targeting Women
Ad 2
Targeting Men
1. Aimed at growing diversity in the support and participation of YASU
2. Creating future success of the organization
Social Media
03.
Social Media Demographics
Corporate Engagement
Instagram Art Contest
Sticker
Sale
What Now?
04.
AWESOME WORDS
Thank you!
Questions?