Do you run a dental practice that provides services like:
Facebook Advertising for Dentists
Teeth Cleaning, Teeth Whitening, Emergency Dental, Cavities, Crowns, Retainers, Dentures, Implants, Invisalign, Veneers or Cosmetic Dentistry.
Do you want more patients without having to put in more time in your practice to get new patients?
Facebook Advertising for Dentists
Are you tired of waiting on referrals, relying on yelp or groupon or your website or SEO for new business or having to spend your saturdays at community events?
Facebook Advertising for Dentists
In this video I’m going to show you EXACTLY how to create an “automated system” using Facebook Ads to fill up your practice with people beating down you door to become patients.
Facebook Advertising for Dentists
I’ll tell your more about that in a sec but first let me tell you why I’m making this video, who I am, and how I discovered this system for generating patient appointments on demand!
Facebook Advertising for Dentists
You see this actually isn’t some sales pitch disguised as some “free training” like other agencies always try to pull.
Facebook Advertising for Dentists
I’m actually going to be super upfront about my intentions. I’m going to share this system with you and once you see it, you can either choose to…
Facebook Advertising for Dentists
A. Take this information… And do-it-yourself
Facebook Advertising for Dentists
B. Hire me and my team to… Do-it-for-you.
Facebook Advertising for Dentists
I know what we offer isn’t for everybody,
In fact we’re pretty selective about who we choose to work with, so either option is cool with me.
Facebook Advertising for Dentists
So who am I ?
Facebook Advertising for Dentists
Hi, I'm Ivan du Plessis
I’m a Facebook Ads expert and I specialise in delivering new patients to dental practices.
Facebook Advertising for Dentists
I started off working in a family business for over a decade. Where we manufactured and retailed kitchen and bedroom cabinets… I expanded that business from 1 to 10 showrooms and was responsible for all sales and marketing for that company.
Facebook Advertising for Dentists
From there I moved into the digital marketing space. And for the past several years I have been helping marketing agencies by building out Lead Generation Websites and helping with SEO and have worked with digital agencies in 5 different countries.
Facebook Advertising for Dentists
And while working with these agencies. I was asked if there was a faster and more predictable way of brining in customers.
Facebook Advertising for Dentists
And for the past 18 months I have been studying Facebook Marketing in depth, and specialising in how to generate patients for Dental Practices.
Facebook Advertising for Dentists
So in this short training video, I'm going to show you how to implement a Dentist Facebook Marketing Campaign, and show you how to bring in 30 to 50 new patients at a cost of under $20 a patient.
Facebook Advertising for Dentists
And this is an exact model, currently being implemented by other dental practices with great success.
Facebook Advertising for Dentists
$20 in ad spend = 1 new patient
Its only going cost you $1,000 to bring in 50 new patients
Imagine owning a predictable system that will deliver patients at $20 every month on autopilot.
I am going to show you how to do this, right now.
Facebook Advertising for Dentists
Why Facebook Ads?
You want patients but you don't want to overspend on advertising to get those patients. If you make $200,000 in patient sales, but you spent $198,000 to get there, that’s not so good!... In San Diego, the average cost of Billboard advertising for 1 month is $15,000.
Facebook Advertising for Dentists
Why Facebook Ads?
Facebook Advertising for Dentists
Why Facebook Ads?
Facebook Ads are different. You can actually choose who you show your ads to. So if you only target someone likely to buy your product, then only those likely to buy will see your ad! No wasted advertising dollars!
Facebook Advertising for Dentists
Why Facebook Ads?
Facebook Ads are different. You can actually choose who you show your ads to. So if you only target someone likely to buy your product, then only those likely to buy will see your ad! No wasted advertising dollars!
Facebook Advertising for Dentists
Let me explain the “Value Ladder”
Facebook Advertising for Dentists
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
VALUE
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
How The Value Ladder Works
Facebook Advertising for Dentists
Teeth Whitening Package
Cavities/Crowns
Retainers/Braces
Implants
Veneers
Invisalign
Cosmetic Surgery
LIFELONG CUSTOMER
VALUE
This Is Where The Money Is At
Free/Low Cost Attractive Special Offer - (Fill practice with patients!)
Each new patient has a
Lifetime Value = Money!
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
Money Math Example
FB Ad Spend of $1,000 to bring in 50 new patients
GOAL: To deliver one patient at a cost of under $20 per patient!
OFFER EXAMPLE: $67 for a Teeth Whitening + X-Rays... + Bonus Exam
TOTAL = $28,696
Facebook Advertising for Dentists
TOTAL PROFIT = Thousands of Dollars in Sales!
Ivan Notes:
Facebook Advertising for Dentists
Now a Question?
How much did it cost you in Ad Spend
to generate all these sales? is Insane!
Facebook Advertising for Dentists
$1,000 in Facebook Ad Spend To Generate 50 New Patients (Average Cost of +/- $20 per patient)
That resulted in thousands of dollars in sales. By providing a special offer to bring new patients into your practice. And then helping with additional procedures they need to take care of now plus by upselling continuity programs you offer.
Facebook Advertising for Dentists
$1,000 IN = For Thousands of Dollars In Sales OUT!
And Even If ALL This Got You Was ONE Patient Who Needed Cosmetic Dentistry at $7,000
And You Spent $1,000 To Get That Patient.. THE RETURN ON INVESTMENT IS INSANE!
$1,000 in Facebook Ad Spend To Generate 50 New Patients (Average Cost of +/- $20 per patient)
That resulted in thousands of dollars in sales. By providing a special offer to bring new patients into your practice. And then helping with additional procedures they need to take care of now plus upselling packages & continuity programs you offer.
Facebook Advertising for Dentists
$1,000 IN = For Thousands of Dollars In Sales OUT
And Even If ALL This Got You Was ONE Patient Who Needed Cosmetic Dentistry at $7,000
And You Spent $1,000 To Get That Patient.. THE RETURN ON INVESTMENT IS INSANE!
$1,000 in Facebook Ad Spend To Generate 50 New Patients (Average Cost of +/- $20 per patient)
That resulted in thousands of dollars in sales. By providing a special offer to bring new patients into your practice. And then helping with additional procedures they need to take care of now plus upselling packages & continuity programs you offer.
Facebook Advertising for Dentists
$1,000 IN = For Thousands of Dollars In Sales OUT!
And Even If ALL This Got You Was ONE Patient Who Needed Cosmetic Dentistry at $7,000
And You Spent $1,000 To Get That Patient.. THE RETURN ON INVESTMENT IS INSANE!
$1,000 in Facebook Ad Spend To Generate 50 New Patients (Average Cost of +/- $20 per patient)
That resulted in thousands of dollars in sales. By providing a special offer to bring new patients into your practice. And then helping with additional procedures they need to take care of now plus upselling packages & continuity programs you offer.
Facebook Advertising for Dentists
$1,000 IN = For Thousands of Dollars In Sales OUT!
And Even If ALL This Got You Was ONE Patient Who Needed Cosmetic Dentistry at $7,000
And You Spent $1,000 To Get That Patient.. THE RETURN ON INVESTMENT IS INSANE!
Lifetime Value of a Patient (LTV)
Each Patient is worth $4,000 - $8,000... (lifetime value)
Facebook Advertising for Dentists
5 Patients: $20,000 - $40,000
10 Patients: $40,000 - $80,000
20 Patients: $80,000 - $160,000
30 Patients: $120,000 - $240,000
50 Patients: $200,000 - $400,000
100 Patients: $400,000 - $800,000
With a well crafted offer & campaign managed by us, running on autopilot.
We will deliver patients every month & help to build your practice.
Imagine 30 patients coming in every month, with a Lifetime Value of $120,000 x 12 months
WOW... That works out to over $1,4 million in Patient Sales!
So here is the exact system we use to do this.
Facebook Advertising for Dentists
Here’s the strategy on how we do this
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
We Have Something Special for You!
Thank You
Page
Here’s the strategy on how we do this
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Landing Page, where they enter info to get the special offer.
We Have Something Special for You!
Special Offer
Page
Here’s the strategy on how we do this
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
Here’s the strategy on how we do this
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
Automatic Emails, sending them reminders & reasons why to book appointment.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
Here’s the strategy on how we do this
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
Automatic Emails, sending them reminders & reasons why to book appointment.
"Reminder" Facebook Ads where we remind them about the special offer and to book appointment.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
Predictable Stream of New Patients!
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
Automatic Emails, sending them reminders & reasons why to book appointment.
"Reminder" Facebook Ads where we remind them about the special offer and to book appointment.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
“The Crazy Discount Funnel”
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
Automatic Emails, sending them reminders & reasons why to book appointment.
"Reminder" Facebook Ads where we remind them about the special offer and to book appointment.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
Example of a Facebook Ad
Facebook Advertising for Dentists
Formula to write Facebook Ad
Facebook Advertising for Dentists
What The “Special Offer Page” Will Look Like
Facebook Advertising for Dentists
What The “Pop-Up Box” Will Look Like
Facebook Advertising for Dentists
What The “Thank You Page” Will Look Like
Facebook Advertising for Dentists
3 Main Secrets To Making Facebook Ads Work
Facebook Advertising for Dentists
SECRET # 1
Facebook Ads can be EXTREMELY low cost if you take the time to set up Split Testing properly.
Facebook Advertising for Dentists
Split Testing Adverts
Facebook Advertising for Dentists
to bring cost down!
Cost = $30,63 per lead
Cost = $22,84 per lead
Cost = $16,78 per lead
WINNING AD
RUN WITH THIS AD!
Advert 1
Advert 2
Advert 3
SECRET # 2
People love to be educated, especially with video.
Facebook Advertising for Dentists
Video For Facebook Advert
Facebook Advertising for Dentists
Educational video explaining special offer
SECRET # 3
The Money Is In The Follow-Up!
Setting up Email Reminders plus Re-Targeting Facebook Ads
PLUS… Having your office following up with leads!
Facebook Advertising for Dentists
The Money is in the Follow-Up
Facebook Advertising for Dentists
Automatic Emails, sending them reminders or reasons why to book appointment.
Reminder... Facebook Re-Targeting Ads appearing in their Facebook feed.
Secretary… Phoning every lead that comes in, securing an appointment within 5 minutes of receiving lead!
Special Offer Page
Thank You Page
Recap on Patient Delivery System
Facebook Advertising for Dentists
Facebook Ad, offering foot in the door "Discounted Special Offer"
Thank You Page, where we offer additional BONUS for scheduling appointment NOW.
Landing Page, where they enter info to get the special offer.
Automatic Emails, sending them reminders & reasons why to book appointment.
"Reminder" Facebook Ads where we remind them about the special offer and to book appointment.
We Have Something Special for You!
Special Offer
Page
Thank You
Page
Secretary Follow-Up within 5 minutes!
Would you like help doing this?
Facebook Advertising for Dentists
Here is my offer to you…
Facebook Advertising for Dentists
I’m looking to work with 7 dental practices over the next 90 days to implement a “patient delivery system” and automate your patient acquisition.
Facebook Advertising for Dentists
We’re going with 7 because that’s how many campaigns my team can handle and focus on at one time.
Facebook Advertising for Dentists
So here’s what your going to get…
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
Work Involved In Running a Successful Campaign
Facebook Advertising for Dentists
To bring in patients at the lowest possible price… At under $20 per patient.
Facebook Advertising for Dentists
My Goal
And to get you such a high ROI that you will see me as an integral part of your team and you will be wanting to take out an insurance policy on my services ☺… and it will more than justify my fee.
I am ONLY offering this service to 7 dental practices!
And I will only work with one dental practice per area, once those 7 spots are filled I will be shutting this offer down.
This offer has gone out to other dental practices in your area!
Facebook Advertising for Dentists
Facebook Advertising for Dentists
MY RISK-FREE GUARANTEE TO YOU
For Example:
If you spend $2,500 on advertising with us… And we only bring in $2,000 in patient sales… I will refund you the difference of $500... So at a bare minimum… You are guaranteed to make your money back!
I’ll refund you the difference out of my own pocket!
I TAKE AWAY ALL THE RISK
And make sure your campaigns are successful from day one!
I am so confident in this system, that if you implement this.
And don’t see back at least your initial investment in month one.
If this sounds good and you like what you see here and you want to take advantage of this “Done-For-You” service.
Facebook Advertising for Dentists
You can book a free strategy call with me, its absolutely free and we can discuss how to implement this into your dental practice for you personally.
Facebook Advertising for Dentists
All you have to do is click the blue button below this video to book-a-call with me… choose a date & time
Facebook Advertising for Dentists
So now, you have 2 options…
Facebook Advertising for Dentists
1.) Go at it alone and try the “Do-It-Yourself” route.
Facebook Advertising for Dentists
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Facebook Advertising for Dentists
And Then You Need To Become An Expert On:
Option Number 1 – Is taking the time to learn all those skills and go the Do-It-Yourself route.
Facebook Advertising for Dentists
OR
Facebook Advertising for Dentists
“Save Time”... & go for the “Done-For-You” service!
Where we take care of everything for you and focus on one thing only… Which is getting you RESULTS!
By delivering new patients into your practice and filling your practice to capacity.
Facebook Advertising for Dentists
Option Number 2
So here’s what to do next…
Facebook Advertising for Dentists
Click the blue button below this video
Facebook Advertising for Dentists
Then choose a date & time to Book a Call
Facebook Advertising for Dentists
Thank you for watching this training video!
Facebook Advertising for Dentists