Business Model Canvas
TC4 INNOVATION AND ENTREPRENEURSHIP
10.00 – 12.00
�About Idelab
Business Incubator at Mälardalens högskola
We support and help clients (students, professors and employees) with idea and business development as well as starting a business.
�DEFINITION – BUSINESS MODEL
A business model is a theoretical description of how a business is intended to work.
It is a conceptual tool that contains a set of components and describes their interrelationships in such a way that the business logic for a particular business can be described in concrete terms.
�BUSINESS MODEL CANVAS
�FRONT & BACKSTAGE
CUSTOMER SEGMENT
The essence of the business model
Divide the customers into different segments (needs) that they have.
Define the customer segment first before proceeding with other parts in the canvas.
VALUE PROPOSITION
The combination of services and products that create value for the customer segment.
CHANNELS
How a company communicates with and reaches out to its customer segments in order to deliver a value proposition.
CUSTOMERS RELATIONSHIPS
The types of relationships a company creates and has with specific customer segments.
KEY ACTIVITIES
Describes what a company does for activities for the business model to work.
KEY RESOURCES
The most important assets needed for a business model to work.
KEY PARTNERS
The network of suppliers and partners that make the business model work.
COST STRUCTURE
The costs in the business model.
REVENUE STREAMS
The revenue in the business model
�BUSINESS MODEL CANVAS
�RAST
�Develop your own Business Canvas
�Business Canvas – Easy / Hard?
�Business Canvas – Q and A
�Thanks for today
IDELAB
Location
Västerås – R-205
Eskilstuna – Campus (Next to the library and student center)