Track your health…
with some kind of wearable tech
Acne is estimated to affect 9.4%
of the global population
making it the eighth most prevalent disease worldwide
50m
acne is the most common skin condition in USA
5.1m
young adults sought medical treatment expensive
71%
feel that has a negative effect on their body image
50%
altered, edited, retouched, or cropped a photo to try and hide acne on social media
34%
increased their anxiety about their own acne on Social media
Skin Conditions by the numbers
67%
say it has a negative effect on their self-esteem
Hi! Nice to meet you
my name is Laura
I want to be a youtuber of tourist sites. I hide my face with makeup
Need
Have a natural and healthy appearance. Accept myself and feel amazing
Pain
Spending money and time wearing makeup
Every time she remembers that has to put on makeup
Problem
Its observed that young people buy expensive skin products where the results can appear in long periods of time…
All these events cause low self-esteem and in some cases anxiety
Hypothesis
I think that preparing a skin care routine with natural products and keeping track of it would help the user to give the correct follow-up to their treatment to look healthy
7
Business Model Canva
Key Partners Dermatologists Influencers Natural product suppliers | Key Activities User onboarding and support to ensure a smooth start and address any issues. Partnership management with dermatologists and natural product suppliers. Data analysis and tracking to monitor user progress and app performance | Value Proportions Skincare app that offers personalized routines using natural and accessible products. Dermatologist-approved solutions for achieving firm and healthy skin. Freemium model that allows free access and professional follow-up through monthly plans. Usability and convenience with features like voice command during the routine. | Customer Relationship Personalized onboarding to help users identify their skin type and start their routine Continuous follow-up through the app to keep users engaged and track results | Customer Segments Young people suffering from acne or other skin disorders. Users concerned about facial care but limited by costly treatments. Individuals interested in natural products and accessible solutions. | |||
Key Resources Development team to maintain and improve the app Dermatology experts to ensure the effectiveness of routines and products | Channels Google Play App Store Collaborations with dermatologists | ||||||
Cost Structure App development and updates. Marketing and advertising on social media and other channels. Collaborations with experts and costs associated with subscription plans. | Revenue Streams Monthly subscription plans for access to professional follow-up. Advertising in the free version of the app. Sales of products through the app in collaboration with natural product brands. | ||||||
8
User Flow
Check out the prototype
on Figma