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UGC Style Ads Essentials

Part 6: Testing & Analysis

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How to Test

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  • 1 ABO campaign: [Name] Testing Sandbox
  • Broad Audience
  • Ad Sets: Date - # of Adset - Audience - Product - Ads Batch
  • New content every week
  • Budget: $50-100/day
  • Period: 2-3 days to analyse the results

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How to Test

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Key Metrics For Tracking

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  • Primary KPIs:
    • Amount Spent
    • ROAS
    • Cost per Result
  • Storytelling KPIs:
    • CPM
    • Cost per Click
    • Unique CTR
    • Hook Rate
    • Hold Rate
    • Video Average Playtime

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Key Metrics For Tracking

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Primary KPIs

Storytelling KPIs

3 second video views /impressions as a percentage

ThruPlay / impressions * percentage

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“Killing” Or Scaling

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  • When to “kill” a test
  • When to Scale
  • How to Scale:
    • Increase 20% every 3 days

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Analysis & Next Steps

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