REVIVAL 3D

&

3D CART

BY

Syed Khalid Hassan

Ghayyas Qureshi

Areeb Ali Khan

Ahmed Mujtaba

• Revival 3D: Parent company dedicated to promoting a circular economy in Pakistan by addressing waste management through innovative 3D printing using recycled materials.
• Mission: to eradicate the waste management issue Pakistan faces; by collecting recyclable material and bringing sustainable innovation in the manufacturing industry.
• 3D Cart: E-commerce platform offering eco-friendly 3D-printed goods such as household items, furniture, toys, and office supplies. Includes custom design options for students and professionals.

ABOUT THE COMPANY

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• Revival 3D taps into 3 markets; waste management (recycling) collection, manufacturing (additive manufacturing) and ecommerce.
•  The ecommerce market is now the biggest space in retail that sells goods or services. Every company needs to have an online presence as the world is getting global day by day.
• Waste management and recycling in Pakistan is run by the informal economy, and little to no government involvement in the collection and recycling of garbage
• Pakistan generates approximately 49.6 million tons of solid waste annually, with a significant portion being plastic.
• The 3D printing market in Pakistan is at an early stage, with businesses increasingly considering the technology for custom manufacturing, prototyping, and creative arts.

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MARKET ANALYSIS

• Recycling and waste management is informal, hence NGOs and local and a few international recycling and waste collection plants operate such as OZPAK, Shazil Private Limited, Green Earth Recycling, and government entities.
• Our vision for a collaborative society involves strategic partnerships with these firms as each firm brings their own expertise and are specific to their cities and districts.
• The ecommerce platform targets the youth and middle class. Pakistan being an underdeveloped nation has very few urban areas and three major cities; Karachi, Lahore and Islamabad.
• The internet allows to target and reach a global consumer base. It has also allowed data collection easy and helps companies predict the market trends.

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MARKET SIZE

• The idea is to have a societal backing with every big player being a key stakeholder and partner. A capitalistic idea of monopoly and not allowing sustainable growth for the economy is not in our ethos.
• However, to keep a healthy competition online promoting sustainable and eco friendly products, we have competition from Daraz, TEMU, OLX, and many more international such as Ebay and Amazon.
• In Pakistan, most 3D printing providers focus on prototyping, educational kits, and custom part manufacturing. However, this business differentiates itself by producing its own filament from recycled plastic, which supports a sustainable production cycle.

Competition

• The products of 3D Cart will be consumer products such as household items, tools, toys, things you find on Amazon or Chinese ecommerce platforms excluding electronics and clothing.
• products are 3D printed from sustainable materials and sold on the ecommerce platform. There is also an option for customization.

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PRODUCT

• Business’s production costs are reduced through the use of recycled plastic, making the pricing of its 3D-printed products competitive.
• 3D Cart will price its products ranging from 200-10 000 PKR
• The initiative of giving away store credit and vouchers will attract customers and increase loyalty. "Recycling Heroes" program

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PRICE

• Major cities such as Karachi, Lahore, and Islamabad serve as hubs for digital commerce, which will facilitate market reach for the online store.
• An article by The World Bank emphasizes that “Pakistan’s digital economy is growing, with e-commerce penetration increasing rapidly,” providing an ideal environment for the business’s online model.
• 3D Cart however targets the environmentally conscious individuals and organizations interested in sustainability and recycling. That comes from the middle to upper- middle class.
• Youth and early middle age, from 16–40-year-olds.

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Placement

• Digital Channels: Social media, SEO, and PPC campaigns to drive awareness.
• Collaborations: Partner with educational institutions for workshops and awareness programs.
• NGO Partnerships: Collaborate with environmental NGOs to promote sustainability.
• Influencer Marketing: Engage eco-conscious influencers to expand reach.
• Traditional Marketing: Use print media, TV, and billboards for broader visibility.
• E-commerce Platform: Highlight products and initiatives directly on the platform.
• Branding: As the top sustainable business in Pakistan promoting circular economy “RETHINK,REUSE, RECYCLE” and an ethical mindset
• Heavy PR campaigns will be launched to promote societal behavior change rather than focusing on the consumerism aspect, the concept of circle economy and sustainability is to be promoted.
• Kachray sai Kharcha Bachao campaign

Promotion

• Our unique selling point is when people recycle, they will get vouchers from partners and store credits, eco-friendly and sustainable approach for environmentally conscious consumers, engage wide range of stakeholders, including, households, businesses, and NGO’s, raw material will be cheaper in price, the product quality will be amazing. 3D printing is very fast, everything is automated, and it can create unique customized designs.
• Products from recycled plastic are durable, strong and long lasting

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STRENGTH

• We will need a large partnership in order to move from the informal to the formal industry
• Attract and align top investors so that they can spend an extensive amount to run it.
• Massive societal development

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Weakness

• One of the most significant opportunities is that, once expanded, our 3D printing will be used for home items, building, education, and other industries.
• Explore every market
• Research and development of sustainable economy

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Opportunities

• Weak government policies
• Internet and digital infrastructure issues, application issues
• 3D printer servicing or error can be solved through foreign imports
• Energy crisis

THREATS

ENVELOPE FRONT

AND

BACK

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VISITING CARD

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REVIVAL 3D LETTER HEAD

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GOOGLE AD AND OTHER DIGITAL MEDIA & OUTDOOR

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PRINT AD AND DIGITAL

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BILLBOARD

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STANDEE

POSTER

POLE SIGN

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WEBSITE

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BINS

AD 1

Public Message

AD 2

3DCART Rewards

AD 3

3DCART